The Chevrolet C/K series trucks of the late 1960s and early 1970s are iconic for their design, durability, and place in American automotive history. Following the successful initial C/K series, Chevrolet introduced a redesigned version in 1967, instantly capturing attention. The 1970 Chevrolet Truck, part of this second generation, stands out as a particularly significant model year within this beloved era. While coil springs at all four corners, a feature since 1967, provided a car-like ride for a pickup, the exterior styling was sharp and modern. Many enthusiasts argue that these Chevy trucks even outshone their Ford counterparts in terms of contemporary aesthetics. The availability of both Stepside and Fleetside models continued, and each year from 1967 through 1972 brought subtle grille revisions, acting as visual cues to distinguish the model years.
The 1967 and 1968 Chevrolet truck models each possess unique characteristics. The earliest of this generation, the 1967 C/K trucks, are recognizable by their smaller rear window and the absence of side marker lights, contributing to a cleaner, more streamlined appearance. In 1968, side marker lights were added for increased visibility and safety regulations, a subtle but noticeable change. Moving into 1969 and 1970 Chevrolet truck models, the C10 and K10 versions appear very similar at first glance, often differentiated only by specific trim details known to enthusiasts. However, a significant mechanical update arrived in 1969 with the introduction of the 350 cubic inch Chevrolet small-block V-8 engine as an option. This powerful and versatile engine replaced the previously offered 327 cubic inch V-8 and became a cornerstone of Chevrolet performance for decades to come. The 1970 Chevrolet truck further enhanced the engine lineup with the introduction of the Mark IV big block engine, specifically the 402 cubic inch version. Intriguingly, while technically a 402, it was marketed and badged as a 400 in this particular year, adding a unique detail for collectors and historians of the 1970 Chevrolet truck.
While the 1971 and 1972 Chevy pickups gained considerable popularity, sharing a distinctive large egg crate grille and incorporating advancements like standard front disc brakes, the 1970 Chevrolet truck holds its own appeal due to its engine options and classic styling cues from the earlier part of this generation.
Recognizing that pickup trucks were increasingly being used for more than just work, Chevrolet offered a range of trim packages throughout this generation. These packages demonstrated a growing trend of truck buyers desiring comfort and style alongside utility. The Custom Sport Truck (CST) trim, introduced in 1967, exemplified this shift. The CST package brought car-like amenities to the truck world, including a cigarette lighter, bright interior and exterior trim accents (even on the gas pedal), and more luxurious carpeting as standard features. Bucket seats were also offered as an option within this trim level. Later, in 1971, the Cheyenne trim package emerged, offering even more upscale features and quickly becoming more popular than the CST. The Cheyenne Super trim level then surpassed even the Cheyenne in terms of luxury and features later in 1971. It’s worth noting that by 1971, all Chevrolet pickups were equipped with standard front disc brakes, a significant safety and performance improvement. Power assist for these brakes was optional on the C10 half-ton models but came standard on heavier-duty pickups.
Today, this generation of Chevrolet C10 and K10 trucks, including the 1970 Chevrolet truck, are highly sought-after collector vehicles. Their enduring popularity stems from a combination of factors: timeless and attractive styling, robust build quality, and ease of driving in modern traffic conditions. Furthermore, the high production numbers during their original run and the use of many of the same engines as popular Chevy cars mean that maintenance, restoration projects, and performance upgrades are generally straightforward and accessible. All models within this generation of Chevy pickups were originally offered with a choice of either a stamped steel box floor for durability or a wood plank bed for a more classic aesthetic. While steel floors were more common for working trucks when new, today, a 1970 Chevrolet truck or any C/K of this era equipped with a wood bed often commands a premium in the collector market, further enhancing the desirability of these classic American pickups.
