Mazda Motor Corporation has revitalized its popular five-door subcompact hatchback, introducing a redesigned model with advanced technology and a globally recognized name: Mazda2. Previously known as the Mazda Demio in Japan, this rebranding emphasizes Mazda’s commitment to its core brand identity. Japanese dealerships are now accepting pre-orders, with official sales commencing on September 12th.
Built upon the philosophy of creating “a high-quality driver’s car that enriches your daily life,” the Mazda2 is designed to be an accessible entry point into the Mazda brand, prioritizing a premium experience for everyday use. The development team focused not only on enhancing the visual and tactile appeal through refined design and craftsmanship but also significantly improving fundamental vehicle attributes. These enhancements include superior handling stability, a more comfortable ride, and a quieter cabin, all contributing to an elevated sense of driving quality and overall refinement.
The exterior of the Mazda2 has been sculpted to evoke a sense of elegant motion and emotional appeal. By eliminating unnecessary design elements, Mazda has achieved a form that is both simple and sophisticated, giving the Mazda2 a renewed freshness and a stronger presence on the road. Inside, the Mazda2 aims to provide a welcoming and comfortable cabin, designed to make every drive, whether short commutes or longer journeys, a pleasure for both driver and passengers. The interior is thoughtfully crafted to accommodate diverse lifestyles, featuring carefully selected materials and color palettes that strike a balance between sophisticated quality and playful modernity. Furthermore, extensive research into human hearing has led to significant improvements in cabin quietness, reducing noise levels and creating a more serene and “high-quality” auditory environment within the vehicle.
Drawing upon concepts from the innovative Skyactiv-Vehicle Architecture, which underpins Mazda’s new-generation models, the Mazda2 incorporates advancements in areas such as seat design and suspension systems. The goal is to create an immediate sense of connection between driver and car the moment the accelerator is engaged, fostering a driving experience that is both relaxed and engaging for daily use.
In addition to these core enhancements, the Mazda2 now offers an expanded suite of features designed to enhance safety, peace of mind, and the overall driving experience. The Mazda Radar Cruise Control (MRCC) system has been upgraded with Stop & Go functionality, providing enhanced convenience in stop-and-go traffic. Furthermore, the available Adaptive LED Headlights (ALH) significantly improve nighttime visibility, utilizing 20 individually controlled LED arrays to optimize light distribution and minimize glare for other drivers.
Mazda’s ongoing commitment is to continuously evolve and refine its vehicles, ensuring customers can consistently experience driving pleasure alongside outstanding environmental and safety performance in their daily lives. By creating vehicles that energize both body and mind and by reinforcing the long-term value of choosing Mazda, the company aims to cultivate enduring and strong bonds with its customers, solidifying Mazda as a brand of lasting trust and appeal.
Updated Mazda2 Product Highlights
Elevated Exterior Design
The Mazda2’s exterior styling now projects a wider, more stable, and elegant stance. The sculpted bodywork enhances the overall sense of quality, moving beyond the typical subcompact aesthetic. New 16-inch alloy wheels with a high-gloss paint finish are available, further contributing to the vehicle’s premium feel.
Refined Driving Experience
A newly engineered suspension system ensures smoother vehicle movements and a more comfortable and composed ride quality, absorbing road imperfections effectively. The redesigned front seats are crafted to improve the driving posture, enhance the feeling of connection with the car, and minimize head movement, reducing fatigue on longer drives. The inclusion of G-Vectoring Control Plus (GVC Plus) further stabilizes vehicle handling, particularly at higher speeds and during cornering, providing added confidence and control.
Pleasing and Quiet Cabin
The interior design has been meticulously updated with new color schemes and material choices that balance sophistication with a touch of playfulness, creating an inviting and modern atmosphere. Significant attention has been paid to noise reduction, implementing carefully designed measures to create a remarkably quiet cabin environment that facilitates easy conversation and a more relaxing journey.
Enhanced Comfort and Convenience Features
For added convenience, a power-adjustable driver’s seat is now available, offering six-way adjustability and a memory function that stores the driver’s preferred seating position and Active Driving Display settings. An auto-dimming rearview mirror is also available, reducing glare from rear headlights at night. The Mazda Connect infotainment system now offers seamless integration with both Apple CarPlay and Android Auto™, providing enhanced smartphone connectivity and access to familiar apps and services.
Improved Environmental Performance
The Mazda2 now offers the i-Eloop brake energy regeneration system as an option for gasoline engine models, in addition to diesel variants. This system improves real-world fuel economy by capturing kinetic energy during deceleration and using it to power the vehicle’s electrical systems, reducing engine load and fuel consumption.
Expanded Suite of Advanced Safety Features
The updated Mazda2 boasts an expanded range of advanced safety technologies. Mazda Radar Cruise Control (MRCC) with Stop & Go functionality is available for automatic transmission models (excluding those equipped with Auto Hold). The Lane-keep Assist System (LAS) is also available to help prevent unintentional lane departures, providing steering assistance when needed. Adaptive LED Headlights (ALH) with 20 individually controlled LED blocks are available, offering superior nighttime illumination and automatically adjusting the light beam to avoid dazzling other drivers while maximizing visibility.
Manufacturer’s Suggested Retail Prices for the Updated Mazda2 (Japan Market)
| Grade | Drive | Engine | Transmission | MSRP (yen) (Including tax) | WLTC test mode fuel economy (km/L) |
|---|---|---|---|---|---|
| City(WLTC-L) | Suburban(WLTC-M) | Highway(WLTC-H) | |||||
| 15S | 2WD(FF) | SKYACTIV-G1.5 | SKYACTIV-DRIVE (6EC-AT) | 1,544,400 | 19.0 | 15.2 | 19.4 | 20.9 |
| SKYACTIV-MT (6MT) | 1,544,400 | 19.8 | 15.8 | 20.4 | 21.7 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 1,749,600 | 17.2 | 14.3 | 17.4 | 18.7 | ||
| 15S PROACTIVE | 2WD(FF) | SKYACTIV-DRIVE (6EC-AT) | 1,663,200 | 19.0 | 15.2 | 19.4 | 20.9 | |
| SKYACTIV-MT (6MT) | 1,663,200 | 19.8 | 15.8 | 20.4 | 21.7 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 1,868,400 | 17.2 | 14.3 | 17.4 | 18.7 | ||
| 15S PROACTIVE S Package | 2WD(FF) | SKYACTIV-DRIVE (6EC-AT) | 1,868,400 | 19.0[19.0] | 15.2[15.2] | 19.4[19.6] | 20.9[20.8] | |
| SKYACTIV-MT (6MT) | 1,868,400 | 19.8 | 15.8 | 20.4 | 21.7 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 2,073,600 | 17.2[17.2] | 14.3[14.5] | 17.4[17.3] | 18.7[18.7] | ||
| 15S L Package | 2WD(FF) | SKYACTIV-DRIVE (6EC-AT) | 2,052,000 | 19.0[19.0] | 15.2[15.2] | 19.4[19.6] | 20.9[20.8] | |
| SKYACTIV-MT (6MT) | 2,052,000 | 19.8 | 15.8 | 20.4 | 21.7 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 2,257,200 | 17.2[17.2] | 14.3[14.5] | 17.4[17.3] | 18.7[18.7] | ||
| XD PROACTIVE | 2WD(FF) | SKYACTIV-D1.8 | SKYACTIV-DRIVE (6EC-AT) | 1,954,800 | 21.6 | 18.1 | 21.3 | 23.8 |
| SKYACTIV-MT (6MT) | 1,954,800 | 25.2 | 23.3 | 25.0 | 26.3 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 2,160,000 | 19.2 | 16.3 | 19.0 | 21.0 | ||
| *XD PROACTIVE S Package | 2WD(FF) | SKYACTIV-DRIVE (6EC-AT) | 2,116,800 | 21.6[21.8] | 18.1[17.6] | 21.3[21.9] | 23.8[24.2] | |
| SKYACTIV-MT (6MT) | 2,116,800 | 25.2 | 23.3 | 25.0 | 26.3 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 2,322,000 | 19.2[19.4] | 16.3[16.5] | 19.0[19.3] | 21.0[21.1] | ||
| XD L Package | 2WD(FF) | SKYACTIV-DRIVE (6EC-AT) | 2,413,800 | 21.6[21.8] | 18.1[17.6] | 21.3[21.9] | 23.8[24.2] | |
| SKYACTIV-MT (6MT) | 2,413,800 | 25.2 | 23.3 | 25.0 | 26.3 | |||
| AWD | SKYACTIV-DRIVE (6EC-AT) | 2,619,000 | 19.2[19.4] | 16.3[16.5] | 19.0[19.3] | 21.0[21.1] | ||
| 15MB | 2WD(FF) | SKYACTIV-MT (6MT) | 1,620,000 | 20.2 | 16.3 | 20.7 | 22.1 |
Prices shown above are manufacturer’s suggested retail prices for the Japanese market and do not include insurance, taxes (except consumption tax), and recycling fees. Fuel economy figures are based on WLTC test mode and may vary depending on driving conditions and other factors.
