During the media unveiling of the highly anticipated 2020 Toyota Supra, an unexpected classic stole a bit of the spotlight: a remarkably pristine Anthracite Metallic 1993 Toyota Supra Turbo. This wasn’t just any example; it was revealed to be the personal vehicle of Toyota’s CEO, Akio Toyoda himself. Parked alongside the modern marvel, this fourth-generation Supra served as a potent reminder of Toyota’s performance heritage.
The 1993 Toyota Supra Turbo, resplendent in its original paint, immediately captivated onlookers. Unlike its modern counterpart, this classic boasted a manual gearbox, a feature deeply desired by many enthusiasts and purists. Its condition was nothing short of concours level, exhibiting an almost unbelievable 8,400 miles on the odometer. The question of its potential value on collector car platforms like Bring a Trailer was immediately on everyone’s mind, a testament to its desirability and rarity in such untouched condition.
Finding an unmodified, original 1993 Toyota Supra Turbo is an increasingly rare occurrence. Akio Toyoda’s example is undoubtedly among the finest surviving specimens. This left-hand drive, U.S. specification model resides at Toyota’s private race track and ranch in Argyle, Texas, close to their American headquarters in Plano. This facility serves as Mr. Toyoda’s private retreat when he is in the area and also accommodates visiting executives and VIPs, showcasing the importance Toyota places on its heritage and performance lineage.
Adding to the display of Toyota’s rich automotive history were two more meticulously maintained classics: a white first-generation A40 Celica Supra and a black second-generation A60 Celica Supra. These vehicles provided a lineage perspective, highlighting the evolution of the Supra nameplate.
Notably absent from the lineup was the third-generation A70 Supra. While opinions on this generation are sometimes divided, it remains a significant part of the Supra story, being the first to drop the Celica prefix. Despite its heavier build, the A70 still holds a place in the hearts of many Toyota enthusiasts.
While opportunities to drive these classic Supras were unfortunately not on the agenda, the mere presence of Akio Toyoda’s immaculate 1993 Toyota Supra Turbo, alongside its Celica Supra predecessors, provided a compelling narrative. It connected the excitement for the new generation with the enduring legacy of the Supra name, particularly the iconic and highly sought-after fourth-generation model. For fans of the 1993 Toyota Supra Turbo, and indeed the entire Supra lineage, this glimpse into Toyota’s heritage was a memorable highlight of the 2020 Supra launch event.
