Individuality stands as the ultimate emblem of modern luxury, and Porsche deeply understands this desire for distinction. The 2023 Porsche Panamera lineup, especially the Turbo S variant, arrives offering an expansive palette of factory options encompassing colors, upholstery choices, decorative trims, and meticulously crafted accent details. However, for those who seek to transcend conventional personalization and envision a truly bespoke dream vehicle, Porsche unveils its Sonderwunsch program. This exclusive initiative provides comprehensive consultation, meticulous planning, and expert execution of even the most ambitious custom color and material aspirations, extending to the creation of fully unique, one-off masterpieces. Porsche showcased the boundless potential of the Sonderwunsch program during the global debut of the new Panamera in Shanghai, highlighting a Panamera Turbo Sonderwunsch as a testament to their capabilities.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche, emphasizes the significance of personalization: “Our clientele highly appreciates the opportunity to infuse their personal style into their car’s design. The Panamera Turbo Sonderwunsch, based on the new Panamera Turbo E-Hybrid, perfectly illustrates our ability to meticulously and flexibly realize these desires, transforming a vision into a tangible dream. Through specially formulated color tones, individual accents, and meticulous planning, we’ve transformed the Panamera into an authentically unique automobile.” He further added, “The exterior styling was masterfully crafted by specialists from Style Porsche and Exclusive Manufaktur. Intriguingly, the interior remains intentionally unfinished until next year, leaving room for further bespoke enhancements. This singular vehicle is intended to inspire individuals to pursue their very own dream of a supremely personalized Panamera.”
The Exquisite Exterior of the Panamera Turbo Sonderwunsch
The showcased Panamera Turbo Sonderwunsch exemplifies the capabilities of Porsche Exclusive Manufaktur, boasting a striking two-tone finish centered around a newly developed and exclusive color: Leblon Violet Metallic. This captivating violet hue possesses subtle chestnut undertones, adding depth and sophistication. Employing a meticulously refined production process, the artisans at Style Porsche and Exclusive Manufaktur expertly apply this distinctive color, creating a seamless gradient transition into a deep, solid black in the lower portion of the vehicle. This bi-color scheme is further accentuated by door sills and front and rear spoiler lips finished in solid black. To maintain visual harmony, tinted headlights, taillights, and windows are incorporated, while the exhaust tailpipes are rendered in Bronzite, a sophisticated bronze-toned metallic finish.
Adding another layer of opulence, the clear coat applied to the Sonderwunsch Panamera Turbo is infused with flakes vaporized with genuine gold. This unique treatment creates an unparalleled premium aesthetic, imparting a remarkable depth effect to the paint finish. Further enhancing the exterior are pinstripes rendered in Avium Metallic, another newly created color, which also incorporates an integrated Sonderwunsch logo. The faces of the imposing 21-inch center-locking wheels and the frames of the side windows are also meticulously finished in Avium Metallic, establishing a cohesive and sophisticated visual signature. The rear logos showcase exceptional craftsmanship and meticulous attention to detail, hallmarks of the Sonderwunsch program.
Porsche Exclusive Manufaktur: Crafting Automotive Dreams
Porsche Exclusive Manufaktur, alongside Porsche Classic, is dedicated to elevating and restoring exceptional sports cars through a synergy of masterful craftsmanship and unwavering attention to detail. Embracing a Co-Creation strategy, Porsche is revitalizing its legendary Sonderwunsch program from the late 1970s. This revived program empowers customers to co-design highly individualized, unique vehicles, collaboratively crafted with Porsche and professionally brought to life by their expert teams.
This comprehensive service portfolio encompasses Factory Commissioning, which caters to individual customer requests for colors and materials directly during the production phase. It also includes subsequent Factory Re-Commissioning and the creation of Factory One-Off vehicles after customer delivery. While Factory Re-Commissioning primarily focuses on personalized colors and materials, the Factory One-Off service represents a systematic approach to entirely new technical developments. Depending on the vehicle’s age and nature of customization, the technical specialists at Porsche Exclusive Manufaktur or Porsche Classic meticulously manage the implementation.
The Panamera Turbo Sonderwunsch project itself was conceived within the Factory Re-Commissioning framework. It serves as a tangible demonstration, clarifying the entire procedure through a real-world application. Customers interested in exploring this level of personalization can engage with the Sonderwunsch Team within the Exclusive Manufaktur unit via their local Porsche Centre. They can then initiate the Factory Re-Commissioning process for their existing Porsche vehicle. The vehicle is subsequently transported to Porsche facilities, where it undergoes customization according to the meticulously defined customer specifications. Market-specific transportation logistics and registration prerequisites are addressed and agreed upon individually with each customer, ensuring a seamless and personalized experience. The 2023 Porsche Panamera Turbo S, through the Sonderwunsch program, truly embodies the pinnacle of automotive personalization.
