Mazda has long been admired for injecting a dose of driving passion into the everyday car, and their foray into SUVs has been no exception. Now, they’re pushing boundaries with the 2024 Mazda CX-90, a brand-new, three-row flagship SUV that aims to elevate Mazda into a more premium space. This isn’t just a larger CX-9; the CX-90 represents a significant leap forward in terms of size, luxury appointments, and performance, directly challenging established players in the mid-size luxury SUV segment. But does this ambitious new model live up to the hype? We delve into the details to bring you an in-depth 2024 Mazda CX-90 review.
A Cabin of Contradictions: Interior Design and Comfort
Stepping inside the 2024 Mazda CX-90, you’re immediately greeted by an interior that largely impresses, yet presents a few peculiar quirks. The overall design aesthetic is undeniably upscale, particularly in higher trims featuring the supple Nappa leather and microsuede accents. The caramel-colored leather option, as seen in our test vehicle, exudes a rich, sophisticated ambiance. Fit and finish are commendable, with high-quality materials used throughout the cabin, reinforcing the CX-90’s premium aspirations. However, not all is perfect within this otherwise refined space.
One notable point of contention is the gear selector. Its electronic ratchet system lacks tactile feedback, making it less intuitive than traditional shifters and potentially leading to accidental mis-selections. While familiarity will likely mitigate this issue over time, it stands out as an unusual design choice in an otherwise thoughtfully crafted interior.
Another minor drawback is the microsuede trim used on the doors and dashboard. While suede generally evokes a sense of luxury, the CX-90’s execution features a nap that is arguably too long, giving it a slightly shaggy or even subtly “scratched” appearance. This is a subjective point, and many may not find it bothersome, but it slightly detracts from the otherwise polished feel of the cabin.
Finally, be prepared for a symphony of chimes if you dare to start the CX-90 without your seatbelt fastened. The audible warnings are more prolonged and insistent than in many other new vehicles, which, while prioritizing safety, can become slightly grating.
The Heart of the Matter: Inline-Six Engine and Performance
Beneath the CX-90’s elongated hood lies its true centerpiece: a 3.3-liter inline-six engine, turbocharged and augmented by a 48V mild-hybrid system. In a market increasingly dominated by downsized four-cylinder and sometimes unrefined V6 engines, Mazda’s commitment to an inline-six is a bold and welcome move. This engine configuration, historically favored by luxury brands like BMW, is celebrated for its inherent smoothness, balance, and refined power delivery.
The mild-hybrid system provides a boost of electric assistance during initial acceleration and low-speed maneuvers, effectively minimizing turbo lag and enhancing responsiveness. The combined output of 340 horsepower propels this substantial SUV from 0 to 60 mph in a brisk six seconds. Crucially, the inline-six not only delivers ample power but also does so with a level of sophistication and refinement that elevates the CX-90 above many of its competitors.
Fuel economy is also surprisingly respectable for a vehicle of this size and performance. The CX-90 achieves a combined 24 MPG, a 20% improvement over the previous CX-9 with its smaller four-cylinder engine. This demonstrates that Mazda has successfully engineered an engine that is not only more powerful and larger but also more efficient.
Driving Dynamics: A Mazda Hallmark
True to Mazda’s DNA, the CX-90 delivers a driving experience that is genuinely engaging and enjoyable, especially for an SUV of its class. The steering is a standout feature, offering a level of feel and responsiveness that rivals some sports cars. Handling is remarkably composed, outperforming many SUVs from competing brands. While not a high-performance machine in the vein of BMW M or Mercedes-AMG models – body roll is present during more spirited cornering – the CX-90 strikes an excellent balance between handling prowess and ride comfort.
Think of the first-generation BMW X5 – the CX-90 evokes a similar sense of confident handling and refined ride quality. It’s a vehicle that feels planted and composed, with neutral handling characteristics that inspire confidence. The all-wheel-drive system effectively distributes power, allowing for confident corner exits and maintaining composure in various driving conditions. “Zoom-zoom” isn’t just a marketing slogan; it’s a philosophy that’s palpably present in the 2024 Mazda CX-90 driving experience.
Interior Space and Practicality
The first two rows of the Mazda CX-90 offer generous space for passengers, ensuring comfort even on longer journeys. However, the third row is more realistically suited for children or shorter adults, especially for extended periods. While not class-leading in third-row space, it’s comparable to many competitors in the segment. For families prioritizing maximum passenger volume, rivals like the Toyota Grand Highlander may offer a more spacious third-row experience.
With the rear seats folded down, the CX-90 provides ample cargo space for everyday needs. The infotainment system features a large 12-inch screen, controlled primarily via a rotary dial and buttons on the center console. While the system is generally user-friendly, some menu layouts could be more intuitive. Interestingly, the screen gains touchscreen functionality when using Apple CarPlay or Android Auto, offering a more familiar interface for smartphone integration. The CX-90 is also equipped with a comprehensive suite of safety and driver-assistance features, perhaps to the point of being overly sensitive for some drivers.
Value Proposition and Market Positioning
The question of value is crucial, especially when considering a Mazda with a potentially $60,000+ price tag for top trims. However, after experiencing the CX-90, it becomes clear that it justifies its price point through a compelling blend of luxury, driving dynamics, and features. Consider that a fully-equipped CX-90 Turbo S still undercuts the base price of a BMW X5, highlighting the significant value proposition Mazda offers. Lower trims are also available, starting under $50,000, making the CX-90 accessible to a broader range of buyers.
In terms of competition, the 2024 Mazda CX-90 surpasses mainstream three-row SUVs like the Honda Pilot and Toyota Highlander in terms of interior refinement and driving engagement. The closest competitor, in terms of overall execution and premium feel, is arguably the Genesis GV80. Mazda has successfully positioned the CX-90 to compete not just within its traditional segment but also to encroach on the territory of established luxury brands, offering a compelling alternative for discerning buyers.
The Plug-in Hybrid Caveat: CX-90 PHEV
Mazda also offers a plug-in hybrid (PHEV) version of the CX-90, but based on our experience, it’s a variant to approach with caution. If operated solely as a hybrid without regular charging, the PHEV model offers only a marginal improvement in fuel economy compared to the standard inline-six. More significantly, the PHEV swaps out the refined inline-six for a four-cylinder engine, resulting in a noticeable downgrade in smoothness and overall driving experience. The four-cylinder PHEV powertrain feels less powerful at higher speeds and lacks the effortless power delivery of the inline-six.
Furthermore, the PHEV system in the CX-90 exhibits a lack of refinement, particularly at low speeds. Jerky transitions and occasional shudders during gentle acceleration and deceleration detract from the otherwise premium driving experience. The transmission also feels less seamless compared to the standard model. While regular charging may yield better fuel economy, the compromised driving dynamics and less refined powertrain of the CX-90 PHEV make it a less appealing choice compared to the excellent inline-six variant.
2024 Mazda CX-90 Turbo S: Pros and Cons
Pros:
- Exceptional inline-six engine: Smooth, powerful, and efficient.
- Luxurious and well-appointed interior: High-quality materials and design.
- Engaging driving dynamics: Steering and handling are surprisingly good for an SUV.
- Strong value proposition: Offers luxury features at a competitive price point.
Cons:
- Gear selector design: Unintuitive electronic shifter.
- Microsuede trim texture: Slightly shaggy nap may not appeal to all.
- Third-row space: Best suited for children or shorter adults.
- CX-90 PHEV: Compromised driving experience and refinement.
The Verdict:
The 2024 Mazda CX-90 is a significant and successful step forward for Mazda. It delivers a genuinely premium experience, particularly in models equipped with the inline-six engine. While minor interior quirks and the underwhelming PHEV variant exist, the CX-90 excels in key areas such as engine performance, driving dynamics, and interior quality. For buyers seeking a three-row SUV that blends luxury, driving engagement, and strong value, the 2024 Mazda CX-90 is a compelling contender that deserves serious consideration.
