Volvo is making a bold move into an all-electric future, and the 2025 EX90 is leading the charge as their new flagship SUV. This full-size, seven-seat SUV marks a significant step for the company, built on Volvo’s first platform designed exclusively for electric vehicles. Slightly larger than the current XC90, the EX90 boasts even more advanced technology and aims to redefine expectations for Best Electric Vehicle Range in its class. Volvo’s commitment to electrification is clear, with plans to launch a new EV model each year, targeting a fully electric lineup by 2030. The EX90 is available for pre-order now, with sales starting in early 2024, followed by the 2025 Volvo EX30, a smaller, more affordable subcompact EV crossover arriving later in 2024.
Priced starting under $80,000, the EX90 enters the luxury electric SUV segment, poised to compete with established rivals. Vehicles like the Mercedes-Benz EQS SUV, Rivian R1S, BMW iX, the upcoming Lucid Gravity, and three-row versions of the Tesla Model X are all in its sights. While the Polestar 3, from Volvo’s sister EV brand, is smaller, it shares the EX90’s platform, indicating Volvo’s strategic approach to platform utilization for diverse EV models. Although not the largest or most powerful in its category, the 2025 EX90 comes impressively close to its competitors in terms of size and performance, while potentially offering a more accessible price point than most, with the exception of the Rivian. Importantly, Volvo is emphasizing cutting-edge safety and driver-assistance systems in the EX90, including hardware and software designed for future hands-free highway driving capabilities, reinforcing their claim that this will be their safest vehicle to date.
Volvo EX90 showcasing its modern front fascia and signature Thor’s Hammer headlights, emphasizing Volvo’s commitment to innovative design in electric vehicles.
A key aspect for EV buyers is range, and Volvo is targeting a best electric vehicle range of 300 miles or more for the EX90. This will be achieved through a dual-motor, all-wheel-drive system, ensuring both performance and efficiency. This projected range positions the EX90 as a strong contender when consumers are prioritizing long-distance travel and minimizing charging stops.
The interior design of the EX90 takes a minimalist approach, reminiscent of Tesla’s cabin layouts. A large, vertical touchscreen dominates the uncluttered dashboard, serving as the central hub for vehicle controls and information. Externally, the EX90 retains classic Volvo design cues. Signature Thor’s Hammer headlights and vertical taillights are instantly recognizable, alongside a prominent Volvo logo and strong, sculpted rear sections. A notable feature highlighting the EX90’s technological advancement is a bulge at the top center of the windshield. This houses an array of lidar sensors, crucial for enhancing the vehicle’s lane and obstacle detection systems, even in complete darkness, furthering Volvo’s safety promises.
Interior view of the Volvo EX90 highlighting the large, vertically mounted touchscreen interface and the minimalist dashboard design, emphasizing technological sophistication within a spacious cabin.
Deliveries of the EX90 are slated to begin in early 2024. Volvo has indicated that customers who pre-order will have the opportunity to configure their vehicles later this year and receive priority delivery. While availability is expected across all states, initial deliveries will likely be concentrated in regions with higher EV adoption rates, such as Southern California, the Pacific Northwest, the Eastern Seaboard, Colorado, and Texas. Production of the EX90 will take place at Volvo’s plant in South Carolina. Crucially, models priced under $80,000 may qualify for the federal clean vehicle tax credit of up to $7,500, provided they meet battery content requirements, making the EX90 even more appealing to potential buyers looking for value in the best electric vehicle range SUV market.
Volvo’s early unveiling of the EX90, months before production, indicates their confidence in this model. However, details regarding standard versus optional features are still emerging, and driving evaluations are pending. Therefore, a comprehensive assessment of the EX90’s overall competitiveness will require real-world driving experience and further specification details. Nevertheless, with its targeted best electric vehicle range, advanced technology, and Volvo’s strong brand reputation, the EX90 is well-positioned to make a significant impact in the electric SUV market.
