Volvo is making a bold move into an all-electric future, and leading the charge is the 2025 EX90. This full-size, seven-seat SUV isn’t just another electric vehicle; it’s Volvo’s new flagship, designed to redefine what a luxury crossover can be. Built on a platform dedicated exclusively to EVs, the EX90 is slightly larger and packed with more advanced technology than the current XC90. This launch is part of Volvo’s ambitious plan to introduce a new EV every year, aiming for a fully electric lineup by 2030. With pre-orders already open and sales starting in early 2024, the EX90 is generating significant buzz in the luxury electric crossover segment. Following its release, Volvo will also launch the 2025 EX30, a smaller, more affordable subcompact crossover, further expanding their electric SUV offerings.
Priced to start under $80,000, the Volvo EX90 positions itself as a strong contender in the luxury SUV market. It’s poised to compete head-to-head with other high-end, all-wheel-drive electric SUVs such as the Mercedes-Benz EQS SUV, Rivian R1S, BMW iX, the highly anticipated Lucid Gravity, and three-row configurations of the Tesla Model X. For buyers seeking the Best Luxury Crossover, the EX90 brings a compelling mix of features and value to the table.
While the upcoming Polestar 3 SUV, sharing Volvo’s EV platform, is smaller, the EX90 distinguishes itself as a roomier, family-focused luxury crossover. Although it might not be the most powerful or largest in its class, the 2025 EX90 comes remarkably close to its rivals in performance, while often offering a more accessible price point, particularly when compared to most competitors except the Rivian R1S. Volvo emphasizes that the EX90 is designed to be their safest vehicle ever, incorporating cutting-edge safety and driver-assistance systems. These include advanced software and hardware designed for future hands-free highway driving capabilities, placing it at the forefront of safety technology in the luxury crossover category.
Performance in the EX90 comes from a dual-motor, all-wheel-drive system, promising robust power and control. Volvo estimates a range of 300 miles or more, making it a practical choice for both daily commutes and longer journeys for those considering the best luxury crossover for their needs.
Stepping inside the EX90, the interior design language leans towards a minimalist, Tesla-esque aesthetic. The dashboard is clean and uncluttered, dominated by a prominent, vertically oriented touchscreen that serves as the central hub for vehicle controls and information. The exterior, however, retains classic Volvo design cues. Signature Thor’s Hammer headlights, a prominent Volvo logo, vertical taillights, and strong, sculpted rear haunches ensure it’s instantly recognizable as a Volvo. A key indicator of its technological leadership is the bulge at the top center of the windshield, housing lidar sensors. This advanced sensor suite enhances the precision of the EX90’s lane and obstacle detection, even in complete darkness, further solidifying its position as a technologically advanced luxury crossover.
Deliveries of the EX90 are slated to begin in early 2024. Volvo is prioritizing pre-order customers, allowing them to configure their vehicles later this year for expedited delivery. Availability is expected across all states initially, with a focus on regions with higher EV adoption rates such as Southern California, the Pacific Northwest, the Eastern Seaboard, Colorado, and Texas. Production of the EX90 will take place at Volvo’s plant in South Carolina. Importantly, certain EX90 models priced under $80,000 may qualify for the federal clean vehicle tax credit of up to $7,500, enhancing its appeal as an economically sound best luxury crossover option, provided battery content requirements are met.
Volvo’s early unveiling of the EX90, months ahead of production, indicates their confidence in this model as a leader in the luxury crossover segment. While details on standard versus optional features are still forthcoming, and driving evaluations are yet to come, the Volvo EX90 is shaping up to be a strong contender. To fully assess its position as the “best luxury crossover,” we await the opportunity to drive and evaluate the EX90 comprehensively and learn more about final specifications and features.
