The Honda Civic continues its long-standing reign as the best-selling passenger car, not just in the U.S., but across North America, fueled by the exceptional popularity of the all-new 2022 models. This achievement underscores the Civic’s enduring appeal and dominance in a highly competitive market. Recently recognized as the 2022 North American Car of the Year, the Honda Civic’s sales figures solidify its position as a leader in the automotive industry.
Civic’s Unmatched Dominance in the Compact Segment
For an impressive 12 years running, the Civic has unequivocally dominated the compact car segment. In 2021 alone, it captured a remarkable 25% of all buyers in this category. This sustained success is a testament to the Civic’s consistent quality, reliability, and ability to meet the evolving needs of drivers across North America. The Civic’s popularity isn’t just a fleeting trend; it’s a reflection of its deep-rooted reputation and the trust it has garnered over decades.
A Gateway to the Honda Brand for Diverse покупателей
The Honda Civic serves as a crucial entry point to the Honda brand, attracting a wide spectrum of buyers. Notably, Civic leads the industry in capturing key demographic groups, including Millennial, Gen Z, first-time car buyers, and multicultural communities. Since 2011, the Civic has been the top choice for Millennial buyers, demonstrating its resonance with younger generations. This broad appeal highlights the Civic’s versatility and its ability to cater to diverse preferences and lifestyles, making it a truly universal vehicle in the North American market.
Honda’s commitment to quality and value is further evidenced by the remarkable sales figures of the Civic. Nearly 2 million Civics have been sold in the U.S. alone since 2016. Furthermore, the Civic holds the distinction of being the number one selling certified pre-owned car in America for the past three years. Adding to its accolades, the all-new 2022 Civic leads its segment in residual value, according to J.D. Power, confirming its long-term financial appeal to car owners.
“Our all-new 11th-generation Civic sets a new benchmark for the compact car class and has become a resounding success, particularly with young, first-time, and multicultural buyers,” stated Mike Kistemaker, assistant vice president of Honda national sales. This statement underscores the Civic’s strategic importance in attracting and retaining new customers for the Honda brand, solidifying its future market position.
The 2022 Civic lineup, encompassing the Sedan, sporty Hatchback, and performance-oriented Civic Si Sedan, offers a compelling combination of driving dynamics, stylish aesthetics, an award-winning interior, and impressive fuel efficiency. Coupled with cutting-edge technology as standard, the Civic delivers a comprehensive and attractive package. The anticipation is also building for the arrival of the all-new, high-performance Civic Type R, set to further enhance the lineup.
Introduced in 1973, the Civic boasts the longest-running nameplate in Honda’s history. Over the past five decades, it has consistently ranked among the top three best-selling cars in North America, with over 12 million units sold, cementing its legacy as an automotive icon. The Honda Civic’s continued success story is a testament to its enduring quality, adaptability, and unwavering appeal to North American drivers, making it truly the best selling car in its class and a dominant force in the automotive landscape.
