For decades, the Ford F-150 has been synonymous with top vehicle sales in the United States. However, recent data reveals a shift at the top. While the Ford F-Series remains a powerhouse, 2024 saw a different vehicle take the overall sales crown: the Toyota RAV4. This compact SUV has not only dominated its category but has now emerged as America’s best-selling vehicle, according to analytics from JATO Dynamics.
The US automotive market saw a total of 16.09 million vehicles registered in 2024, a 3% increase from the previous year. Within this competitive landscape, the Toyota RAV4 achieved a remarkable 475,193 registrations. This figure marks the RAV4’s best sales year ever, surpassing its consistent performance of around 400,000 annual sales since 2017. This impressive surge of over 9% year-over-year propelled the RAV4 to the top spot, outperforming the Ford F-150, which recorded 460,915 registrations. This data underscores the enduring popularity and market dominance of the Toyota RAV4 as a leading choice for American car buyers.
2025 Toyota RAV4 PHEV in Supersonic Red, showcasing its modern design and status as a best selling vehicle in the US market
It’s important to consider the distinction in reporting sales figures for Ford trucks. The JATO Dynamics data focuses specifically on the Ford F-150 model. Ford, however, typically reports sales for the entire F-Series, which includes models ranging from the F-150 to the F-600. When considering the broader F-Series, Ford’s truck lineup still holds the title of America’s best-selling nameplate, achieving an impressive 765,649 sales. This difference in categorization highlights the nuances in automotive sales reporting and the continued strength of Ford’s overall truck offerings in the US market.
Ford F-150 Tremor 2024 model, a popular pickup truck but ranked second in best selling vehicles in the US for 2024
Beyond the top two contenders, the Honda CR-V secured the third position with 402,791 sales in 2024. The CR-V also demonstrated significant growth, experiencing an 11% increase in sales compared to the previous year. The electric vehicle segment is represented strongly by the Tesla Model Y, which ranked fourth with 372,613 deliveries, despite a slight 3% decrease in sales. Traditional sedans also remain relevant, with the Toyota Camry achieving 309,875 sales (a 7% increase) and the Toyota Corolla showing remarkable growth of 22% with 283,098 sales. Other notable performers in the top 10 best selling vehicles include the Honda Civic, Nissan Rogue, and GMC Sierra 1500, demonstrating the diverse preferences of US car buyers and the breadth of popular models across different vehicle categories.
Top 10 Best-Selling Vehicles in the US (2024 Sales Data by JATO Dynamics)
| Rank | Vehicle | 2024 Full-Year Sales | Change from 2023 |
|---|---|---|---|
| 1 | Toyota RAV4 | 475,193 | +9% |
| 2 | Ford F-150 | 460,915 | -5% |
| 3 | Honda CR-V | 402,791 | +11% |
| 4 | Tesla Model Y | 372,613 | -3% |
| 5 | Chevrolet Silverado 1500 | 344,022 | -2% |
| 6 | Toyota Camry | 309,875 | +7% |
| 7 | Toyota Corolla | 283,098 | +22% |
| 8 | Nissan Rogue | 245,724 | -7% |
| 9 | Honda Civic | 242,005 | +21% |
| 10 | GMC Sierra 1500 | 216,248 | +11% |
In conclusion, the 2024 US vehicle sales data reveals a significant shift with the Toyota RAV4 claiming the top spot as the best-selling vehicle, surpassing the long-reigning Ford F-150 in individual model registrations. While the Ford F-Series maintains its dominance as the best-selling nameplate, the RAV4’s success highlights the growing popularity of compact SUVs and Toyota’s strong position in the US market. The top 10 list reflects a diverse mix of SUVs, trucks, sedans, and electric vehicles, showcasing the evolving preferences of American consumers and the competitive nature of the automotive industry.
