The buzz around BMW’s all-electric i7 is undeniable, but discussions in car enthusiast circles are raising eyebrows, particularly when it comes to the Bmw I7 Price, specifically the M70 variant. Insights from forums like Bimmerpost, where owners share real-world experiences, suggest a growing skepticism about the value proposition, especially when comparing the i7 M70 to its sibling, the i7 xDrive60.
One user, CaboM4, with firsthand experience of both the iX M60 and i7 xDrive60, bluntly states, “the little bit of extra power the M70 will receive over the xDrive60 isn’t worth the price BMW is trying to command.” This sentiment points to a core concern: are consumers getting commensurate value for the increased price tag of the M70?
The conversation extends beyond just comparing models within the i7 range. There’s a broader critique of BMW’s pricing strategy, drawing parallels with the launch of the XM. The XM, another high-performance BMW, faced market pushback due to its initial MSRP. Reports indicate dealers are offering substantial discounts, in the $15,000 to $20,000 range, on the XM to move inventory. This market correction hints at an initial overestimation of what consumers are willing to pay.
This pricing strategy, as some forum members suggest, might be a calculated marketing tactic. The idea is that by initially setting an “absurdly high price tag” on models like the XM and potentially the i7 M70, BMW creates a perception of exclusivity and luxury. This, in turn, could make other models in their lineup seem more reasonably priced, even if those prices are also inflated compared to market norms. It’s a psychological play, banking on the “gullibility and shortness of memory” of consumers, as one forum comment puts it.
The strategy, whether intentional or not, is likened to a “Trojan Horse.” The XM, with its polarizing design and high price, becomes a distraction. By setting such a high bar, anything else in the BMW range, including the i7, might appear to be a “bargain” in comparison.
Ultimately, the discussion around the BMW i7 price, particularly for the M70, boils down to value. While the M70 promises enhanced performance, the question remains whether the premium justifies the actual gains over the already potent xDrive60. Potential buyers are encouraged to weigh these factors carefully and consider if the “ultimate” BMW experience, as marketed, truly aligns with the price demanded.
