1989 jeep comanche side view parked
1989 jeep comanche side view parked

Throwback to 1989: Exploring the Diverse World of Compact Pickup Trucks

Back in 2014, the landscape for Compact Pickup Trucks in the U.S. seemed sparse. With models like the Chevrolet Colorado and GMC Canyon absent from the market at the time, options were limited to just Honda, Nissan, and Toyota. This scarcity raised a pertinent question: just how “compact” had these so-called small trucks become? Consider the Nissan Frontier of that era, stretching up to 220 inches long and weighing a hefty 4400 pounds in its long-bed crew-cab configuration.

Fast forward to 1989, a time when the term “compact” truly meant something different in the pickup truck world. Nissan’s compact offering, then simply named the Pickup, measured no more than 190 inches and weighed under 3200 pounds in its heaviest form. This era, 25 years prior to the article’s original writing, existed before crew-cab configurations dominated the small truck segment. In 1989, consumers enjoyed an impressive selection of 11 distinct compact pickup models. Let’s take a nostalgic trip back to this golden age of smaller trucks and explore the variety that once defined the market.

1989 jeep comanche side view parked1989 jeep comanche side view parked

Chevrolet S-10

Front view of a red 1989 Chevrolet S-10 parked on a paved areaFront view of a red 1989 Chevrolet S-10 parked on a paved area

1989 Chevrolet S-10

Base price: $7874

Base engine: 92-horsepower 2.5-liter 4-cylinder

Optional engine: 125-horsepower 2.8-liter V6

Optional engine: 160-horsepower 4.3-liter V6

Fun fact: Rear antilock brakes became standard for 1989

More on the Chevrolet S-10

Dodge Dakota

Side profile of a beige 1989 Dodge Dakota parked outdoors during daytimeSide profile of a beige 1989 Dodge Dakota parked outdoors during daytime

1989 Dodge Dakota

Base price: $7879

Base engine: 100-horsepower 2.5-liter 4-cylinder

Optional engine: 125-horsepower 3.9-liter V6

Fun fact: The Dakota Sport convertible was introduced in 1989, and remained available through 1991.

More on the Dodge Dakota

Dodge Ram 50

1989 Dodge Ram 50

Base price: $7919

Base engine: 90-horsepower 2.0-liter 4-cylinder

Optional engine: 109-horsepower 2.6-liter 4-cylinder

Fun fact: Assembled for Dodge by Mitsubishi, the Ram 50 was a mechanical clone of the Mighty Max (see below)

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Ford Ranger

Angled front view of a blue 1989 Ford Ranger parked in a studio settingAngled front view of a blue 1989 Ford Ranger parked in a studio setting

1989 Ford Ranger

Base price: $8093

Base engine: 100-horsepower 2.3-liter 4-cylinder

Optional engine: 140-horsepower 2.9-liter V6

Fun fact: Extended-cab “Supercab” Rangers started at $10,749

More on the Ford Ranger

GMC S-15

1989 GMC S-15

Base price: $7927

Base engine: 92-horsepower 2.5-liter 4-cylinder

Optional engine: 125-horsepower 2.8-liter V6

Optional engine: 160-horsepower 4.3-liter V6

Fun fact: Apart from a $53-higher base price, very little separated the S-15 from its corporate cousin Chevrolet S-10

More on small GMC pickups

Isuzu Pickup

Front quarter view of a silver 1989 Isuzu Pickup truck parked on pavementFront quarter view of a silver 1989 Isuzu Pickup truck parked on pavement

1989 Isuzu Pickup

Base price: $7908

Base engine: 96-horsepower 2.3-liter 4-cylinder

Optional engine: 120-horsepower 2.6-liter 4-cylinder

Fun fact: The Isuzu Pickup boasted standard 4-wheel disc brakes

More on Isuzu trucks

Jeep Comanche

Front angled shot of a red 1989 Jeep Comanche pickup truck outdoorsFront angled shot of a red 1989 Jeep Comanche pickup truck outdoors

1989 Jeep Comanche

Base price: $8111

Base engine: 121-horsepower 2.5-liter 4-cylinder

Optional engine: 177-horsepower 4.0-liter 6-cylinder

Fun fact: Comanche shared its basic architecture with the Jeep Cherokee

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Mazda B-Series

Front view of a white 1989 Mazda B-Series pickup truck in a studio shotFront view of a white 1989 Mazda B-Series pickup truck in a studio shot

1989 Mazda B-Series

Base price: $8068

Base engine: 85-horsepower 2.2-liter 4-cylinder (B2200)

Optional engine: 121-horsepower 2.6-liter 4-cylinder (B2600)

Fun fact: Mazda B2200 models came only with rear-drive, B2600 models only with 4WD

More on the Mazda B-Series

Mitsubishi Mighty Max

Front view of a red 1989 Mitsubishi Mighty Max pickup truckFront view of a red 1989 Mitsubishi Mighty Max pickup truck

1989 Mitsubishi Mighty Max

Base price: $7864

Base engine: 90-horsepower 2.0-liter 4-cylinder

Optional engine: 109-horsepower 2.6-liter 4-cylinder

Fun fact:Extended-cab versions of the Mighty Max were officially branded “Macrocab”

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Nissan “Hardbody” Pickup

Front angled shot of a gray 1989 Nissan Hardbody Pickup truck outdoorsFront angled shot of a gray 1989 Nissan Hardbody Pickup truck outdoors

1989 Nissan “Hardbody” Pickup

Base price: $7799

Base engine: 106-horsepower 2.4-liter 4-cylinder

Optional engine: 145-horsepower 3.0-liter V6

Fun fact: The Nissan Pickup was available with power sliding rear glass and a pop-up sunroof

More on compact Nissan pickups

Toyota Pickup

Front quarter view of a red 1989 Toyota Pickup truck parked on pavementFront quarter view of a red 1989 Toyota Pickup truck parked on pavement

1989 Toyota Pickup

Base price: $8248

Base engine: 103-horsepower 2.4-liter 4-cylinder

Optional engine: 116-horsepower 2.4-liter 4-cylinder

Optional engine: 150-horsepower 3.0-liter V6

Fun fact: With an available 150 horsepower, the Toyota Pickup was the must muscular of the Japanese-built pickups

More on used Toyota pickups

In conclusion, 1989 represented a peak for the compact pickup truck market, offering a wide array of choices that catered to diverse needs and preferences. This era showcased truly compact and efficient trucks, a stark contrast to the larger, heavier models that would later dominate the segment. The 1989 model year remains a benchmark for those who appreciate the practicality and manageability of smaller pickup trucks.

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