Ferrari, the iconic Italian luxury sports car manufacturer, has announced it will be increasing prices on select models by 10% starting April 1st. This decision comes as a direct response to the newly imposed auto tariffs in the United States, which are set to significantly impact vehicles imported into the country. For prospective buyers eyeing a new Ferrari, understanding these changes in Ferrari Prices is crucial.
The price adjustment, as stated by Ferrari on Thursday, could add up to a substantial $50,000 to the cost of some models. While the Maranello-based company confirmed that prices will remain unchanged for vehicles imported before April 2nd, the new pricing structure will affect several popular models in their lineup. Specifically, the “commercial terms” will remain stable for the Ferrari 296, SF90, and Roma model families. This means customers interested in these specific models might not see an immediate price hike due to the tariffs.
However, for enthusiasts looking at some of Ferrari’s most sought-after vehicles, including the Purosangue SUV, the 12Cilindri, and the F80, a price increase of up to 10% is on the horizon. To put this into perspective, the Purosangue, which already starts at a considerable $430,000, could see its price jump by approximately $43,000 due to this tariff-related adjustment in ferrari prices. For the ultra-exclusive, limited edition F80, which boasts a starting price exceeding $3.5 million, the 10% increase translates to a staggering addition of over $350,000 to its already hefty price tag.
This price surge is a direct consequence of the tariffs announced by then President Donald Trump on Wednesday. These tariffs impose a 25% levy on all cars not manufactured within the United States. As Ferrari produces all its vehicles at its factory in Maranello, Italy, they fall directly under the scope of these new import duties.
Despite the increase in ferrari prices, it remains to be seen how this will impact Ferrari’s sales figures. In the previous year, Ferrari produced an impressive 13,752 cars. The company is also moving forward with its plans to launch its first-ever all-electric Ferrari model in October, signaling a significant shift towards electrification in the high-performance vehicle sector. Industry analysts suggest that the impact on sales might be minimal, considering the extensive waiting lists, often exceeding a year, for many Ferrari models. Furthermore, Ferrari’s clientele typically comprises high-net-worth individuals who may be less sensitive to these price fluctuations.
Ferrari themselves acknowledged the potential financial implications in their Thursday announcement, stating they “confirm their financial targets for 2025” while also noting a “potential risk of 50 basis points on profitability percentage margins.” This suggests that while they anticipate navigating the tariff challenges, there could be a slight impact on their profit margins.
In a recent interview with CNBC, Ferrari CEO Benedetto Vigna addressed the delicate balance of passing on tariff costs to consumers. He emphasized the company’s respect for their clientele, stating, “When we look at the client, we consider that these people to buy a Ferrari, they have to work. We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.” This statement highlights Ferrari’s consideration for its customers, even amidst necessary price adjustments due to external economic factors influencing ferrari prices.
Following the tariff news and Ferrari’s price increase announcement, shares of Ferrari experienced a slight rise on Thursday morning. Conversely, shares of the U.S. “Big Three” automakers largely trended downwards during the same period, indicating differing market reactions to the tariff implications across the automotive industry. For those tracking ferrari prices and the luxury automotive market, these developments signify a notable shift in pricing dynamics driven by international trade policies.
