The Ford Focus RS has cemented its place as a legendary hot hatch, revered for its thrilling performance and rally-inspired engineering. Understanding the Manufacturer’s Suggested Retail Price (MSRP) of the Ford Focus RS is crucial for both potential buyers and automotive enthusiasts seeking to grasp its market positioning and long-term value. This article delves into the Ford Focus Rs Msrp, exploring its historical context, factors influencing its price, and what makes this high-performance hatchback a worthwhile investment.
The MSRP serves as the initial benchmark price set by Ford for the Focus RS when it was first released. For the final generation Ford Focus RS sold in the US market (model years 2016-2018), the MSRP started at approximately $36,605. This price point positioned it competitively within the hot hatch segment, going head-to-head with rivals like the Subaru WRX STI and Volkswagen Golf R. It reflected the advanced technology and performance capabilities packed into the Focus RS, including its revolutionary all-wheel-drive system with Drift Mode, a potent turbocharged engine, and upgraded suspension and braking components.
A detailed front view of a Ford Focus RS showcasing its aggressive styling and performance-oriented design.
It’s important to note that the MSRP could vary slightly depending on optional features and packages selected by the buyer at the time of purchase. Factory options such as sunroof, premium wheels, or upgraded Recaro seats would all contribute to an increase in the final transaction price above the base MSRP. Furthermore, destination charges and local taxes would also be added to the MSRP, influencing the out-the-door cost for consumers.
However, the story of the Ford Focus RS MSRP doesn’t end at the initial sticker price. Due to its limited production run and immense popularity among driving enthusiasts, the Focus RS has experienced strong demand in the used car market. In many cases, well-maintained examples of the Focus RS, particularly those with low mileage and desirable options, can command prices that are at or even above their original MSRP. This phenomenon is a testament to the car’s enduring appeal and status as a modern classic.
An action shot highlighting the Ford Focus RS cornering performance, emphasizing its sporty nature and handling prowess.
Several factors contribute to the Ford Focus RS’s strong retained value and sometimes inflated used prices compared to its original MSRP. Firstly, its performance credentials are undeniable. The 2.3-liter EcoBoost engine, delivering 350 horsepower and 350 lb-ft of torque, combined with the advanced all-wheel-drive system, provides exhilarating acceleration and exceptional handling capabilities. Secondly, the limited production numbers of the Focus RS make it a relatively rare vehicle, further driving up demand and prices in the secondary market. Lastly, the car’s reputation for being engaging and fun to drive has cultivated a dedicated fanbase, solidifying its desirability among car enthusiasts.
For those considering purchasing a Ford Focus RS today, understanding the original MSRP provides a valuable baseline for evaluating current market prices. While finding a Focus RS at its original MSRP might be unrealistic, especially for low-mileage examples, knowing this figure helps to contextualize whether a used example represents a good value. Factors to consider when assessing the value of a used Focus RS include mileage, condition, optional equipment, and market trends.
The interior of a Ford Focus RS, focusing on the driver’s cockpit and sporty Recaro seats, highlighting the performance-oriented cabin.
In conclusion, the Ford Focus RS MSRP, starting at around $36,605, represented a competitive price point for a high-performance hot hatch when it was new. However, its limited production, exceptional driving dynamics, and strong enthusiast following have led to robust demand and often elevated prices in the used market. Understanding the original MSRP is a key element in appreciating the Ford Focus RS’s value proposition, both historically and in the current automotive landscape. For anyone seeking a thrilling and collectible hot hatch, the Ford Focus RS remains a compelling option, and its MSRP serves as an important reference point in evaluating its overall worth.
