The automotive industry is on the cusp of a significant transformation, driven by advancements in software and electronics. Anticipating substantial growth in this sector over the next decade, HARMAN Automotive has launched Ready CQuence Loop and Ready Link Marketplace, two groundbreaking software products designed to revolutionize Future Auto Developments. These solutions are poised to empower automakers, Tier-1 suppliers, and developers, accelerating software development cycles, enhancing in-vehicle experiences, and unlocking new revenue streams in the rapidly evolving automotive landscape.
Ready CQuence Loop: A Catalyst for Future Automotive Development
Ready CQuence Loop is introduced as a comprehensive Software Defined Vehicle (SDV) toolchain, currently in private preview. This innovative platform is engineered to significantly boost developer productivity, enabling faster delivery of cutting-edge vehicle features. By providing a fully virtualized environment, Ready CQuence Loop streamlines the complexities of automotive software development.
Key advantages of Ready CQuence Loop that are crucial for future auto developments include:
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Fully Managed Service for Streamlined Operations: Automakers gain a single, unified access point for developing and testing intricate automotive software stacks. HARMAN expertly manages the underlying infrastructure, reducing overhead and complexity. The platform allows users to onboard and begin utilizing preconfigured workspaces within just 30 minutes, significantly accelerating project initiation.
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Reduced Development and Validation Costs for Efficient Innovation: Ready CQuence Loop virtualizes test benches, dramatically minimizing the need for costly physical hardware. This virtualization fosters effective team collaboration on shared development projects. For scenarios demanding real-world device testing, the platform seamlessly integrates virtual testing with real device farms, ensuring a consistent and efficient developer experience throughout the validation process for future auto developments.
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Robust Ecosystem for Accelerated Innovation in the Automotive Sector: The platform features open APIs, allowing third-party providers to extend Ready CQuence Loop with their specialized toolchain workloads. This includes embedded simulations, browser-based Integrated Development Environments (IDEs), and Continuous Integration/Continuous Delivery (CI/CD) pipelines, creating a powerful ecosystem for driving innovation in future auto developments.
Daniel Lueddecke, Sr. Director and Ready CQuence Loop Product Lead at HARMAN, emphasizes the transformative nature of the platform: “Today’s tools for automotive software development and testing are not aligned with modern software development practices. With Ready CQuence Loop, we are changing the way automotive software is created and validated, prioritizing developers, optimizing their productivity, and delivering tools they enjoy using.” This shift is essential for keeping pace with the demands of future auto developments.
Ready Link Marketplace: Enhancing In-Vehicle Experiences for the Future of Automotive
Ready Link Marketplace emerges as a unified digital commerce platform, specifically designed for in-vehicle experiences and beyond. It acts as a bridge connecting automakers, developers, and consumers, fostering a dynamic ecosystem. This platform empowers automakers to offer customized, value-added apps, services, and vehicle features directly to consumers, transforming every drive into a more personalized and engaging journey, a critical aspect of future auto developments.
The core benefits of Ready Link Marketplace in shaping future auto developments include:
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Unified Digital Commerce Platform for Seamless Content Delivery: The Marketplace provides a centralized destination for delivering a wide array of digital content, encompassing apps, vehicle features, and services, directly to end-users. This streamlined approach simplifies content distribution and management for automakers.
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Industry-Leading Content Ecosystem for Enhanced User Engagement: Expanding upon the former HARMAN Ignite Store, Ready Link Marketplace cultivates a rich ecosystem featuring over 150 apps, diverse entertainment options, and valuable vehicle features. This extensive content library significantly enhances daily in-vehicle experiences, catering to evolving consumer expectations in future auto developments.
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Simplified Integration and Cloud-Based Control for Automakers: Ready Link Marketplace is delivered as a ready-to-use product, ensuring simple deployment, control, and cloud-based management. This ease of integration reduces complexity for automakers, allowing them to focus on content curation and user engagement in future auto developments.
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Future-Ready Monetization Strategies for New Revenue Streams: The platform incorporates pre-integrated payment capabilities powered by Samsung Checkout, enabling seamless in-vehicle purchases and unlocking new revenue opportunities for both automakers and developers, essential for sustainable future auto developments.
Heiko Huettel, Vice President of Software Products at HARMAN, highlights the broader impact of these software solutions on future auto developments: “Software is changing everything about the way vehicles are built and experienced. Ready CQuence Loop and Ready Link Marketplace are our way of making that change meaningful for developers, automakers, and consumers, by focusing on what really matters—making it easier to deliver and receive better in-vehicle experiences for everyone.”
Conclusion: Driving the Future of Automotive Software
HARMAN’s introduction of Ready CQuence Loop and Ready Link Marketplace marks a significant step forward in addressing the evolving needs of the automotive industry. By prioritizing developer productivity, streamlining software validation, and enhancing in-vehicle experiences, these innovative software solutions are set to play a pivotal role in shaping future auto developments and driving the industry towards a more software-defined and user-centric future. For deeper insights and to explore product previews, interested parties are encouraged to visit https://car.harman.com/experiences/ready-cquence-loop.
