Genesis has officially unveiled the 2020 G90, its flagship luxury sedan, at the Los Angeles Auto Show, showcasing a significant evolution in design and technology. This model emphasizes “Athletic Elegance” and “Horizontal Architecture” design themes, reinforcing its position as the brand’s standard-bearer.
William Lee, Executive Vice President and Global Head of the Genesis Brand, stated, “The 2020 G90 is a flagship sedan for Genesis in the truest sense. Its launch begins a product offensive for the Genesis brand centered around emotive products with exceptional design.” The introduction of the 2020 Genesis G90 in the US marks a pivotal moment for the brand, presenting the next phase of Genesis’ distinctive design identity. With an expanded color palette both inside and out, the G90 aims to deliver a more emotionally resonant experience while maintaining its commitment to superior driving dynamics and build quality.
Mark Del Rosso, CEO of Genesis Motors North America, highlighted the G90’s enhanced engineering and craftsmanship, noting, “The 2020 G90 builds on the level of engineering and craftsmanship that Genesis has come to represent in the United States.”
Exterior Design: An Evolution of Athletic Elegance
The 2020 Genesis G90 has undergone extensive exterior transformations, with every panel except the roof and doors being redesigned or replaced. Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group, explained the design philosophy: “G90 is the ultimate expression of the Genesis brand. Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic.”
The front of the Genesis G90 is dominated by the signature Crest Grille, now more prominent and assertive, flanked by the striking Quad Lamps. These headlights are not just a design element but a key identifier of the Genesis brand, offering a unique and sophisticated illumination signature. The G-Matrix pattern, inspired by the reflection of light on diamonds, is applied to both the headlights and taillights, enhancing the vehicle’s visual appeal and reinforcing the brand’s attention to detail.
Moving to the rear, the Quad Lamps design theme continues, wrapping around the corners to create a cohesive and wide-looking stance. The license plate has been relocated lower to further emphasize this broad and stable appearance. The side profile of the Genesis G90 is elongated and horizontal, conveying both vigor and dignity, essential characteristics of a flagship luxury sedan. The option of 19-inch wheels with integrated sound absorption technology further refines the driving experience by significantly reducing tire noise, contributing to a quieter and more serene cabin environment.
Interior Design: Embracing Horizontal Architecture and Premium Materials
Inside the 2020 Genesis G90, the design ethos of Horizontal Architecture takes center stage, creating a sense of spaciousness and calm. The interior layout emphasizes horizontal lines and surfaces, promoting a feeling of balance and intuitive usability. The parallel arrangement of the air ventilation system and audio controls exemplifies this design philosophy, maximizing simplicity and ease of interaction for the driver and passengers.
Premium materials and finishes are evident throughout the cabin, befitting a flagship luxury vehicle. Authentic chrome plating is applied to switches, adding a touch of elegance and tactile satisfaction. The center console and other key touchpoints are wrapped in premium leather, while authentic, open-pore wood trim serves as sophisticated garnish. Double stitching and piping details are meticulously applied throughout the interior, highlighting the craftsmanship and attention to detail that define the Genesis G90.
Connectivity, Emotion, and Serenity: Technology at Your Fingertips
The 2020 Genesis G90 introduces several technological advancements for the Genesis brand, enhancing connectivity, emotional engagement, and in-cabin serenity. The centerpiece of the technology suite is the 12.3-inch display navigation system, which now features touchscreen controls for intuitive operation. The system incorporates a copper Graphic User Interface, with split screens accented in signature copper tones, providing a modern and sophisticated look. Standard Apple CarPlay and Android Auto integration ensures seamless smartphone connectivity, catering to the demands of today’s connected drivers.
To ensure a serene and comfortable ride, the Genesis Adaptive Control Suspension with electronic damping control is standard. This system precisely manages body motions, adapting to various driving conditions and minimizing compromises to ride comfort. Whether navigating city streets or cruising on the highway, the G90 delivers a smooth and composed driving experience.
Peace of Mind: Advanced Safety and Driver Assistance Systems
Safety is paramount in the 2020 Genesis G90, which offers an extensive suite of standard active and passive safety systems. As part of Genesis’ commitment to passenger security, the G90 is equipped with advanced driver-assistance systems (ADAS) that enhance the refined driving experience and provide added peace of mind.
New ADAS features debuting on the 2020 Genesis G90 include:
- Lane Following Assist (LFA): Builds upon lane-keep and lane-departure assist systems to help the vehicle stay centered in its lane, providing steering assistance when needed.
- Rear Cross-traffic Collision-Avoidance Assist (RCCA): Uses rear side radar to detect and help prevent collisions with crossing traffic when reversing.
- Forward Collision-Avoidance Assist (FCA): Enhanced to detect bicycles and vehicles directly ahead, further mitigating potential frontal collision risks.
- Safe Exit Assist (SEA): Alerts both the driver and passengers to approaching objects when opening a door, helping to prevent accidents when exiting the vehicle.
- Highway Driving Assist (HDA): Combines lane centering and adaptive cruise control to maintain lane position and safe following distance on marked interstate highways. It also integrates with Highway Auto Speed Slowdown, automatically adjusting vehicle speed to match posted speed limits.
In addition to these advanced systems, the 2020 Genesis G90 includes 10 standard airbags, including a passenger-side knee airbag, further underscoring its commitment to occupant safety.
Service Valet: Elevating the Ownership Experience
The 2020 Genesis G90, when launched in December 2019, continues to offer the comprehensive Service Valet program, standard across the Genesis lineup. This exclusive, no-cost service is designed to enhance the luxury vehicle ownership experience, providing unparalleled convenience and time savings.
The Genesis Service Valet includes:
- 3 years/36,000 miles of complimentary scheduled maintenance.
- 3 years/36,000 miles complimentary Service Valet: Offering convenient pick-up and delivery for service appointments scheduled via the Genesis mobile app.
- 3 years of complimentary Genesis Connected Services: Including Enhanced Roadside Assistance, Destination Search powered by Voice, and Remote Start with climate control.
- 3 years of complimentary SiriusXM® Travel Link (Data Services).
- 3 years of complimentary Annual Multimedia and Navigation Updates.
- Lifetime complimentary traffic data.
- Best-in-class warranty with Enhanced Roadside Assistance and Concierge Services: Providing tire changes, transportation to the nearest Genesis retailer or authorized service facility, and reimbursement for inconvenience.
Powertrain and Specifications
The 2020 Genesis G90 is available in two trim configurations, each offering a distinct powertrain:
| 3.3T Premium | 5.0 Ultimate | |
|---|---|---|
| Engine | 3.3-liter turbocharged V-6 | 5.0-liter V-8 |
| Power | 365 horsepower, 376 lb-ft torque | 420 horsepower, 383 lb-ft torque |
| Transmission | 8-speed automatic | 8-speed automatic |
| Drive Wheels | RWD (standard), AWD (optional) | RWD (standard), AWD (optional) |
| EPA Fuel Economy | 17/25 mpg (RWD), 17/25 mpg (AWD) | 16/24 mpg (RWD), 15/23 mpg (AWD) |
| Length | 204.9 in. | 204.9 in. |
| Width | 75.4 in. (without mirrors) | 75.4 in. (without mirrors) |
| Height | 58.9 in. | 58.9 in. |
| Wheelbase | 124.4 in. | 124.4 in. |
| Passenger Volume | 113.2 cu. ft. | 113.2 cu. ft. |
| Cargo Volume | 15.7 cu. ft. | 15.7 cu. ft. |
Genesis Motor America continues to establish itself as a leading luxury automotive brand, committed to delivering the highest standards in performance, design, and innovation. The 2020 Genesis G90 stands as a testament to this commitment, offering a refined and technologically advanced flagship sedan experience.
