The highly anticipated VW ID. Buzz is set to launch in the US market around Thanksgiving, marking a significant moment for electric vehicle enthusiasts and fans of the iconic Volkswagen bus. However, securing one of these all-electric vans might prove to be more challenging than initially expected due to Volkswagen’s strategic, albeit limited, initial release plan.
According to Automotive News, Volkswagen’s approach to distributing the ID. Buzz will be closely tied to dealership performance in selling the ID.4. Andrew Savvas, head of US sales for Volkswagen, indicated that dealerships will receive a very limited allocation of the ID. Buzz at launch, with many only getting one or two models. This “quite tight” ramp-up, as Savvas described it, is designed to reward dealerships that have demonstrated success with the ID.4, Volkswagen’s existing electric SUV.
VW ID. Buzz Production Line
This controlled release strategy doesn’t reflect a lack of confidence in the ID. Buzz’s potential in the US market. In fact, Volkswagen anticipates strong demand. Pablo Di Si, CEO of Volkswagen Group of America, told Automotive News that he expects the ID. Buzz to “sell extremely well for the first two years.” He also emphasized the importance of continuous innovation and diverse versions to maintain customer interest over time, suggesting that Volkswagen has long-term plans for the ID. Buzz lineup. While specific sales projections haven’t been disclosed, the expectation of high initial demand is clear.
For prospective buyers eager to get behind the wheel of the ID. Buzz as soon as it arrives in the US, the limited availability suggests a potentially competitive buying environment. Adding to this, CarsDirect reports that markups on the ID. Buzz are to be expected. While CEO Di Si has previously voiced his disapproval of dealerships inflating prices, the combination of limited initial supply and anticipated high demand could make it difficult to avoid paying above MSRP.
If you are serious about purchasing an ID. Buzz near its US release date, it would be prudent to start contacting Volkswagen dealerships now. Building relationships and expressing your interest early might be the best approach to secure a deal closer to the manufacturer’s suggested retail price. Alternatively, patience might be beneficial; waiting for the initial surge of demand to subside could offer a better opportunity to purchase the ID. Buzz without significant markups and with potentially greater availability.
