Infiniti is streamlining its model lineup by discontinuing the QX50 and QX55 crossovers, marking a significant shift for the brand in the United States. Despite the QX50 being the second best-selling model for Infiniti in 2024 with 10,722 units sold, both it and the QX55 are slated to end production in December. This decision, communicated to retailers, signals a move towards a more premium market strategy for Nissan’s luxury division.
This move follows the discontinuation of the Infiniti Q50 sedan after the 2024 model year and the Q60 coupe previously. However, unlike the sedans and coupes which will not be directly replaced, Infiniti plans to introduce the new QX60 and QX65 as successors in the crossover segment. According to Automotive News, Ponz Pandikuthira, Nissan Americas product planning boss, stated that these changes are part of a larger plan to elevate the Infiniti brand upmarket. He acknowledged that the QX50 and QX55 models are beginning to appear dated and their replacements are intended to capture a more premium clientele.
While Infiniti anticipates losing some customers seeking more affordable options, the overarching goal is to increase profitability by focusing on higher-priced vehicles. The redesigned three-row Infiniti QX60 is expected in 2026, along with the coupe-inspired, two-row QX65. These new models will likely come with a higher price tag than the outgoing QX50, which starts at $43,000, and the QX55, priced from $50,150.
With the retirement of the QX50 and QX55, Infiniti’s lineup will temporarily consist of only SUVs: the QX60 and the recently launched QX80. The QX80 flagship model is aimed at affluent buyers with household incomes in the $300,000 to $500,000 range, and surprisingly, Infiniti has seen interest from buyers earning even more. Infiniti aims to double its sales in 2025 compared to the previous year, despite an 18.6% sales decrease to 10,339 units. The new QX80, launched in the summer, is expected to contribute significantly to this sales goal.
The potential merger between Nissan and Honda remains a factor that could influence Infiniti’s future, although details are still emerging. Current reports suggest Mitsubishi will not be part of the initial merger but may collaborate closely with the combined entity. As Infiniti transitions to a more exclusive SUV brand, the discontinuation of the QX50 and QX55 represents a key strategic move to reshape its market position and pursue higher profitability in the luxury automotive sector.
