The Lamborghini Urus is stepping into a new era with the arrival of the 2025 models, headlined by the introduction of a potent plug-in hybrid powertrain in the Urus S.E. While staying true to its high-performance SUV roots, Lamborghini is embracing electrification to enhance both power and efficiency. The heart of the Urus S.E., dubbed “Super Elettrica,” combines the familiar twin-turbocharged 4.0-liter V8 engine with an electric motor, resulting in a formidable 789 horsepower and 701 lb-ft of torque. This advanced system allows the Urus S.E. to achieve a blistering 0 to 60 mph sprint in just 3.1 seconds, demonstrating Lamborghini’s commitment to thrilling performance even in a hybrid configuration. Beyond sheer power, the hybrid technology also brings a practical dimension, offering an estimated 30 miles of electric-only driving range, a feature that adds a layer of everyday usability to this super SUV.
The 2025 updates extend beyond the S.E. model. The “base” Urus S also benefits from significant enhancements for the new model year. Visually, the Urus S receives a refreshed front fascia, featuring a redesigned bumper and hood, complemented by updated headlight and taillight designs. These subtle yet impactful changes refine the Urus’s already striking aesthetics, ensuring it maintains a contemporary and aggressive appearance. Inside the cabin, both the Urus S and S.E. models are treated to an upgraded infotainment system, promising improved responsiveness and a more intuitive user experience. Furthermore, Lamborghini is expanding the customization options available, allowing buyers to personalize their Urus to an even greater degree, reflecting their individual tastes and preferences. For those seeking the ultimate expression of Urus performance, the Performante variant remains as the top-tier option. Engineered for maximum driving engagement, the Urus Performante utilizes weight reduction strategies, aerodynamic optimizations, and a track-focused suspension setup to deliver an even more visceral and connected driving experience on both road and track.
Adding to the visual appeal and personalization possibilities are new 23-inch Galanthus wheels, available as an option and paired with high-performance Pirelli P Zero tires. These large wheels, measuring 285/35 at the front and 325/30 at the rear, further enhance the Urus’s imposing stance and contribute to its dynamic handling capabilities. Inside the Urus S.E., the upgraded infotainment system is centered around a larger 12.3-inch touchscreen display, designed for enhanced clarity and ease of use. Lamborghini has also focused on improving the system’s responsiveness and voice control functionality, ensuring a seamless integration with modern digital lifestyles. Importantly, while embracing technological advancements, Lamborghini has thoughtfully retained physical controls for key functions, including toggle switches and the signature caged starter button. This blend of digital innovation and tactile feedback ensures a user-friendly and engaging driving environment.
When considering the Lamborghini Urus price, it’s essential to understand its position within the luxury SUV market. While official pricing for the 2025 Urus S.E. and Urus S models is yet to be announced, industry experts anticipate a price range reflecting the vehicle’s premium status, advanced technology, and exceptional performance. The outgoing 2024 Urus models started at approximately $230,000, and it is expected that the new 2025 Urus S will maintain a similar starting price point, potentially with a slight increase to account for the upgrades and enhancements. The Lamborghini Urus S.E., with its sophisticated plug-in hybrid powertrain, is likely to command a premium over the standard Urus S. Pricing for the Urus S.E. could realistically start upwards of $260,000 or more, positioning it competitively against other high-performance hybrid SUVs in the luxury segment. The final Lamborghini Urus price will depend on various factors, including selected options, customization choices, and destination charges. Potential buyers should consult with authorized Lamborghini dealerships for the most accurate and up-to-date pricing information as it becomes available. Investing in a Lamborghini Urus represents not just purchasing a vehicle, but acquiring a statement of performance, luxury, and cutting-edge automotive engineering.
