Celebrating four decades of light-duty prowess within Toyota’s esteemed Land Cruiser lineage, the year 2025 marks a significant milestone for the Prado. In anticipation of this anniversary, Arctic Trucks (AT), globally recognized specialists in extreme mobility vehicles, are set to launch the Land Cruiser 250 / Prado AT37, promising to redefine the benchmarks of coolness and capability.
Since its inception in 1990 as a specialized division within Toyota, Arctic Trucks has forged an enduring partnership with the Japanese automotive giant, particularly with the legendary Land Cruiser. This collaboration has been instrumental in Arctic Trucks achieving numerous world records and pioneering feats in the planet’s most challenging environments. The AT37 designation signifies the latest exciting chapter in this ongoing legacy.
The Land Cruiser 250 / Prado AT37 is the fruit of collaborative engineering, primarily driven by Arctic Trucks’ International (Iceland) and UK divisions, in conjunction with CFAO, Toyota’s African distributor. This unique synergy blends Iceland’s rich heritage in off-road vehicle innovation with the UK’s ‘Motorsport Valley’ expertise. This region is a global epicenter for motorsport design, development, and engineering, fostering a hotbed of cutting-edge automotive advancements.
Freyr Þórsson, R&D Manager at Arctic Trucks International, highlighted the advantages of this UK development, stating, “Developing this project in Motorsport Valley has provided invaluable face-to-face interaction with numerous suppliers. This hands-on approach has significantly enhanced the vehicle’s performance capabilities.” Peter Smith, Managing Director of Arctic Trucks UK, added, “The combined efforts of our teams across the Arctic Trucks group have culminated in a vehicle truly adaptable for any market. By integrating our thirty years of off-road mastery with innovative technology from the UK supply chain, we have achieved exceptional results. This project underscores our unwavering commitment to delivering comprehensive vehicle solutions for both professional and recreational pursuits.”
The AT37 maintains OEM and governmental standards for fit, finish, and functionality while presenting a visually commanding presence. It masterfully balances assured on-road handling with enhanced ground clearance, superior comfort, and exceptional control and mobility across diverse terrains. From demanding rocky trails to soft snow, expansive sand dunes, and everything in between, the Land Cruiser 250 / Prado AT37 delivers near tracked-vehicle capability with the familiar drivability of a car. Embrace the ethos of #ExploreWithoutLimits and #DriveYOURadventure with the groundbreaking new Land Cruiser 250 / Prado AT37.
