Mazda has long been lauded for injecting a dose of driving passion into its mainstream vehicles, often outperforming expectations in terms of interior quality and overall driving experience. Now, Mazda is making a bold statement in the three-row SUV segment with the 2024 CX-90, a vehicle designed to elevate the brand into a more premium space. This isn’t just a bigger SUV; it’s a deliberate step towards luxury, performance, and a higher price bracket, aiming to challenge established players, including some from Germany. While not without minor flaws, the CX-90 largely succeeds in this ambitious endeavor, showcasing Mazda’s capabilities when pushing into new territory.
However, before diving into the accolades, it’s important to address a couple of shortcomings. Inside the otherwise impressive cabin, the gear selector stands out for the wrong reasons. Its electronic operation lacks tactile feedback and intuitive design, potentially leading to accidental mis-shifts. While familiarity will mitigate this issue, the initial learning curve is steeper than it should be. Another minor point is the microsuede trim used throughout the interior. While suede is generally appreciated for its premium feel, the CX-90’s version has a slightly longer nap that can appear a touch less refined, almost like it’s been subtly distressed. Most may overlook this detail, but it’s a textural element that doesn’t quite hit the mark in an otherwise upscale environment. Lastly, the CX-90’s auditory warnings are quite assertive. The seatbelt alarm, in particular, is more prolonged and insistent than many contemporary vehicles, which might be slightly irritating for some drivers.
With these minor criticisms noted, the rest of the Mazda CX-90 experience is overwhelmingly positive, particularly when it comes to the centerpiece of this SUV – its engine. Forget the ubiquitous turbocharged four-cylinder; Mazda has opted for an inline-six engine, a configuration celebrated for its inherent smoothness and balance, traditionally associated with luxury marques. In a market increasingly dominated by compact V6s, Mazda’s commitment to an inline-six signals a serious intent to deliver a genuinely premium product. This engine choice is not just about displacement; it’s about the refined and sophisticated character that an inline-six brings to the driving experience.
This isn’t just any inline-six; Mazda’s engine is a 3.3-liter unit enhanced with a turbocharger and a 48V mild-hybrid system. The hybrid assistance is most noticeable during initial acceleration, providing a responsive low-end torque that effectively minimizes any turbo lag. This combination results in a powertrain that outclasses many Japanese competitors still relying on less refined V6 or four-cylinder setups. Performance is robust, with a total system output of 340 horsepower propelling this sizable SUV from 0 to 60 mph in a brisk six seconds. The mild-hybrid system also contributes to fuel efficiency, achieving a respectable 24 MPG combined – a 20% improvement over the previous CX-9 with its smaller four-cylinder engine. Mazda has successfully delivered an engine that is both more powerful and more efficient, a notable achievement.
Consistent with Mazda’s DNA, the CX-90 offers a genuinely engaging driving experience. The steering is remarkably communicative, rivaling many sports cars in feel and responsiveness. The handling dynamics are also impressive, surpassing many SUVs from various global manufacturers. While a Toyota Highlander is often praised for its composed ride, the CX-90 elevates handling and dynamic capability to a different level. It’s important to note that the CX-90 isn’t aiming to be an outright performance SUV like those from BMW M or Mercedes-AMG. Instead, it strikes a compelling balance between ride comfort and handling prowess, reminiscent of the early BMW X5 models known for their blend of engaging steering and composed demeanor. Understeer is well-managed and only emerges under aggressive cornering, with the all-wheel-drive system effectively distributing power for confident corner exits. The CX-90 delivers on Mazda’s “zoom-zoom” promise, even in a larger SUV format.
Stepping inside, the CX-90’s interior is a standout feature, particularly within the $50,000-$60,000 price range for three-row SUVs. The use of supple Nappa leather in the first and second rows, complemented by microsuede seat inserts, creates a genuinely luxurious ambiance. The caramel-colored leather option further enhances the cabin’s richness and sophistication. While the earlier mentioned microsuede texture on the doors and dashboard might be debatable, the overall cabin design and material quality are exceptional. The fit and finish are also commendable, reinforcing the impression of a vehicle that justifies its price point and potentially surpasses it. While the previous Mazda CX-9 was already well-regarded, the CX-90 represents a significant step up in interior refinement. The recently introduced Toyota Grand Highlander will face a formidable challenge in matching the CX-90’s cabin sophistication.
Space in the front and middle rows is generous, although the third row is best suited for children or shorter journeys for adults. This is an area where competitors like the Grand Highlander may offer more passenger room. However, with the rear seats folded down, the CX-90 provides ample cargo space for everyday needs. Technologically, the CX-90 is well-equipped, featuring a 12-inch central display screen that is visually appealing and mostly intuitive to operate using the center console click wheel. Interestingly, the screen becomes touch-sensitive when using Apple CarPlay or Android Auto, enhancing usability in those interfaces. The CX-90 also incorporates a comprehensive suite of safety features, perhaps to a point of being overly cautious for some drivers.
The idea of spending over $60,000 on a Mazda might initially raise eyebrows, but the CX-90 justifies its price through its blend of premium features and engaging driving dynamics. When considering that a fully equipped CX-90 is still priced below a base BMW X5, the value proposition becomes clear. Moreover, more accessible CX-90 trims are available below $50,000, broadening its appeal. In terms of overall package and driver satisfaction, the CX-90 significantly outperforms mainstream rivals like the Honda Pilot and Toyota Highlander. The closest competitor in terms of refinement and driving experience might be the Genesis GV80. Ultimately, the Mazda CX-90 reinforces Mazda’s ability to compete across different vehicle segments, delivering a compelling and well-rounded product. It’s a versatile player in the automotive field, much like Shohei Ohtani in baseball.
A Note on the PHEV Variant:
Mazda also offers a plug-in hybrid (PHEV) version of the CX-90, but based on driving impressions, it’s advisable to avoid this powertrain option. If operated without regular charging, the PHEV offers only a marginal improvement in fuel economy. More significantly, it swaps the refined inline-six for a less inspiring four-cylinder engine. This trade-off diminishes the smooth and luxurious character that is a key attraction of the CX-90, resulting in a powertrain that feels coarser and less powerful, especially at higher speeds. Highway passing maneuvers require more effort, and the overall performance feels underwhelming compared to the standard inline-six.
However, the most significant drawback of the PHEV is its unrefined operation, particularly at lower speeds. Transitions between electric and gasoline power can be jerky and uneven, and the transmission lacks smoothness even during gentle acceleration. The PHEV powertrain feels underdeveloped and not yet ready for prime time. Furthermore, noticeable mechanical noises in EV mode might be concerning to some owners. While regular charging could improve fuel economy, the compromised driving experience and less refined powertrain of the PHEV variant make it a less desirable choice compared to the excellent inline-six version.
2024 Mazda CX-90 Turbo S: Final Verdict
As-tested price: Estimated $60,000
Pros: Exceptional inline-six engine, luxurious and well-appointed interior, engaging driving dynamics.
Cons: Third-row space could be more generous, PHEV version lacks refinement and performance edge.
