Mazda North American Operations thrilled enthusiasts at the New York Auto Show with the unveiling of the 2016 Mazda MX-5 Miata Club. Adding to the excitement, Mazda announced sales plans for a highly limited 2016 MX-5 Launch Edition, exclusively for the U.S. market, igniting anticipation among roadster aficionados. This special edition, capped at just 1,000 units, was designed to celebrate the arrival of the new generation MX-5 and offer a unique ownership experience. Pre-order registration details were promptly made available on www.longlivetheroadster.com, signaling the start of the race to secure this coveted vehicle.
Building upon the legacy of the sold-out 2015 MX-5 25th Anniversary Edition, the 2016 MX-5 Launch Edition represents the first opportunity for US customers to own a new-generation MX-5. This exclusive model is based on the premium MX-5 Grand Touring trim, ensuring a high level of standard features and luxury. Each Launch Edition is finished in a striking Soul Red exterior, paired with an elegant Sport Tan leather interior – a sophisticated and distinctive color combination reserved exclusively for this limited edition in 2016. This color pairing emphasizes the sporty yet refined nature of the Mazda Roadster 2016.
Jim O’Sullivan, president and CEO of MNAO, emphasized the exclusivity and appeal of this offering, stating, “The MX-5 Launch Edition will give enthusiasts the opportunity to take ownership of one of the very first, very exclusive, 2016 MX-5s to arrive in the U.S.” He further highlighted the advanced technology and driver-focused design, “Along with the privilege of exclusivity and being among the first 1,000 to take delivery, owners will be able to enjoy our latest entertainment, safety and luxury technologies – many of which are unique among sports cars. And of course, they’ll be the first to experience the exhilaration of being behind the wheel of one of the last true lightweight, driver-focused sports cars available today.” This statement underscores the blend of modern features and classic roadster thrills offered by the Mazda MX-5 2016 Launch Edition.
Pre-orders for the Mazda Roadster 2016 Launch Edition commenced on May 5th. Customers who had pre-registered on the dedicated website, www.longlivetheroadster.com, were granted the initial opportunity to place a $500 deposit to reserve their vehicle. This reservation system remained open until all 1,000 units were claimed, highlighting the limited nature and high demand for this special edition. While full pricing details were announced at a later date, the anticipation surrounding this model was already palpable among Mazda and sports car enthusiasts.
The 2016 MX-5 Launch Edition boasts an array of premium features designed to enhance both driving pleasure and comfort. These include stylish 17-inch alloy wheels, heated seats for cooler climates, and automatic climate control for optimal cabin temperature. For in-car entertainment and connectivity, the Launch Edition is equipped with SiriusXM® satellite radio, the MAZDA CONNECT™ Infotainment System with integrated navigation, and a premium BOSE® nine-speaker audio system, ensuring an immersive audio experience.
Furthermore, Mazda prioritized safety by incorporating i-ACTIVSENSE safety technologies into the Launch Edition. This suite of features includes blind spot monitoring with rear cross-traffic alert, lane departure warning, and automatic high-beam control, providing drivers with added confidence and peace of mind. These advanced safety systems are seamlessly integrated without compromising the pure driving experience that the Mazda MX-5 2016 is known for.
Adding to the exclusive ownership experience, Mazda provided Launch Edition customers with a special gift – a Mazda-branded BOSE SoundLink® Mini Bluetooth® speaker presented in a gift box. Owners also received select items from Mazda’s upcoming Heritage Collection apparel line, further connecting them to the Mazda brand and the MX-5 legacy. This thoughtful inclusion of premium accessories elevated the sense of exclusivity and appreciation for early adopters of the Mazda roadster 2016.
The successful launch program for the MX-5 Launch Edition in the U.S. mirrored similar initiatives in Japan and Europe, demonstrating global enthusiasm for the new model. In the U.K., pre-orders within the first three weeks of the program nearly reached ten percent of the total MX-5 sales from the previous year, underscoring the strong initial demand and the enduring appeal of the Mazda MX-5 on a global scale.
Mazda North American Operations, headquartered in Irvine, California, oversees vehicle sales, marketing, and customer support across the United States and Mexico through a network of nearly 700 dealerships. For individuals seeking more detailed information about Mazda vehicles, including high-resolution photography and B-roll footage, the Mazda media center at www.mazdausamedia.com serves as a comprehensive resource. The 2016 Mazda MX-5 Launch Edition not only marked a significant milestone for the iconic roadster but also reinforced Mazda’s commitment to delivering driver-focused, technologically advanced, and emotionally engaging vehicles.
