Mitsuoka Motors, the Japanese automaker known for its distinctive retro-styled vehicles, has officially announced that the Mitsuoka M55 concept will go into production. Initially unveiled in November as a concept car to commemorate Mitsuoka’s 55th anniversary, the M55 quickly garnered significant attention and positive feedback. The vehicle is built upon the foundation of a contemporary Honda Civic, but features a সম্পূর্ণ redesigned body that pays tribute to the iconic “Kenmeri” Nissan Skyline of the 1970s.
Mitsuoka M55 Concept car front view, showcasing retro Kenmeri Skyline design elements.
Following the M55 concept’s debut, Mitsuoka showcased it at their showrooms in Azabu and Toyama. Over a month-long period, the company reported an overwhelming response, receiving over 1,300 inquiries from potential buyers eager to own the retro-inspired car. Initially, Mitsuoka expressed uncertainty about meeting the high demand due to the hand-built nature of their vehicles. However, encouraged by the enthusiastic public reception, Mitsuoka has now confirmed its commitment to securing the necessary resources and production capacity to bring the M55 to market.
Side profile of Mitsuoka M55 Concept, highlighting the blend of classic and modern car aesthetics.
Mitsuoka has carved a unique niche in the automotive world by transforming modern, everyday cars into homages to classic European and American designs. Models like the Jaguar-inspired Viewt and the Chevy-inspired Buddy are prime examples of this approach. However, the M55 marks a significant first for Mitsuoka, as it is their first creation that pays tribute to a beloved domestic Japanese car. The Kenmeri Skyline holds a special place in the hearts of many Japanese citizens, largely due to the immensely popular “Ken & Mary” advertising campaign that captured the nation’s imagination during a time when private car ownership was becoming increasingly accessible.
Mitsuoka M55 Concept rear design, paying homage to the iconic Kenmeri Nissan Skyline.
Mitsuoka’s official statement beautifully encapsulates the nostalgic essence of the Kenmeri era and the M55’s target audience: “The M55 Concept targets ‘people of the same generation’ who have lived the same 55 years as Mitsuoka Motors, which was founded in 1968. It evokes the spirit of the 1970s and embodies the memories of those who were young and full of aspirations during that transformative period.” This message resonates deeply with those who experienced the Showa Era’s energy and optimism.
Close-up of Mitsuoka M55 Concept's front grille and headlights, reflecting 1970s Japanese car styling.
In response to the overwhelming public enthusiasm, Mitsuoka expressed their gratitude: “This is the first time we have experienced such passionate feedback from a wide range of people. Their warm encouragement and eagerness to see the M55 in production have been truly inspiring. We are overjoyed that so many people appreciate our ongoing efforts to create exciting and dream-inspiring cars.”
Interior view of Mitsuoka M55 Concept, combining retro design cues with modern Honda Civic elements.
Mitsuoka’s statement further emphasizes their renewed commitment to automotive passion: “This experience has reinforced our belief in the enduring appeal of cars that embody dreams and excitement. We are dedicated to delivering even more captivating vehicles to the world. We extend our sincere thanks to everyone for their incredible support and to all who visited the M55 special exhibition.”
Mitsuoka M55 Concept car in motion, demonstrating its blend of classic looks and contemporary performance.
Mitsuoka anticipates launching the production version of the M55 in 2025. While some initial reports mistakenly compared its styling to American muscle cars like the Dodge Challenger, the M55’s true inspiration lies in the classic Kenmeri Skyline. For a deeper dive into the design influences, further reading is available exploring the Kenmeri Skyline roots of the Mitsuoka M55.
