Lexus has unveiled the updated iteration of its flagship sedan, the LS, signaling the commencement of sales in Japan in late 2020. This Newest Toyota Ls embodies the relentless pursuit of perfection that has defined the Lexus brand for over three decades.
Since the debut of the first-generation LS in 1989, this model has been pivotal in establishing Lexus’s reputation. Its exceptional quietness and unparalleled comfort garnered widespread acclaim, setting a new benchmark in the luxury automotive sector. Akio Toyoda, Chief Branding Officer and Master Driver, emphasizes the LS’s enduring legacy, stating that across all generations, it remains “a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times.” As the quintessential Lexus sedan, the LS has achieved cumulative sales of 870,000 units across more than 90 countries and regions, solidifying its global popularity and prestige over 30 years. The fifth-generation LS, introduced in 2017, marked a bold transformation with its striking coupe-like silhouette and emotionally engaging driving dynamics.
This latest update to the newest Toyota LS focuses on enhancing the sedan’s inherent comfort, quietness, and overall refinement. These improvements are meticulously balanced with dynamic enhancements driven by Lexus’s innovative Lexus Driving Signature initiative. This philosophy emphasizes precise tuning, thoughtful component upgrades, and control surface advancements to elevate Lexus vehicles to unprecedented levels of control, balance, and driver confidence. Expanding on the foundational Lexus DNA of exceptional quietness and comfort, engineers have applied meticulous craftsmanship to every detail, from the powertrain and suspension to the precise positioning of seat stitch points.
A significant highlight of the new LS is the introduction of Lexus Teammate, representing the cutting edge of advanced driving assist technologies. To deliver a driving experience that instills a profound sense of security in occupants, Lexus has rigorously refined fundamental vehicle performance and integrated AI technologies, particularly deep learning, to anticipate and respond adeptly to diverse driving scenarios. Furthermore, by incorporating the operational expertise of seasoned drivers into system control, the newest Toyota LS achieves exceptional driving stability and safety, even in challenging road conditions. These advancements underscore Lexus’s commitment to providing a safe and reassuring mobility experience that is deeply attuned to human sensibilities. The Lexus Teammate system will initially debut in the Japanese market, with subsequent rollouts in other markets at a later date determined by regional market specifics.
Visually, the newest Toyota LS introduces Gin-ei Luster, a newly developed exterior color that showcases profound shadows and vibrant highlights, made possible through innovative paint technology. Inside the cabin, operability is enhanced with the integration of a touchscreen interface. Lexus has also pursued uncompromising attention to detail in interior design, collaborating with artisans skilled in traditional Japanese crafts such as Nishijin brocade and metal leaf decoration. This fusion of technology and traditional craftsmanship creates a high-quality interior ambiance befitting a flagship model, reinforcing the newest Toyota LS’s position at the pinnacle of luxury and innovation.
