Nissan revved up excitement at the 2024 SEMA Show, spotlighting the immense potential for personalization within its vehicle lineup, particularly showcasing the rugged and versatile nature of Nissan trucks. Four distinct project builds and an innovative accessory concept demonstrated how Nissan vehicles serve as the perfect foundation for expressing individual style and embracing four-wheeled adventures. This year’s display emphasized how owners can amplify the inherent style and robust capability of models like the refreshed 2025 Nissan Frontier pickup to craft truly unique vehicles. The all-new 2025 Kicks crossover also made a splash, further illustrating Nissan’s commitment to diverse vehicle customization. Adding to the thrill, the Nissan Z Legend accessory package concept, inspired by the popular Z Heritage Edition, injected a dose of heritage into Nissan’s vibrant SEMA presence. These show-stopping vehicles were the centerpiece of the Nissan booth #52141 at the Las Vegas Convention Center from November 5-8, captivating attendees with their innovative designs and aftermarket possibilities.
Project Trailgater: The Ultimate Outdoor Tailgating Nissan Frontier
The Project Trailgater, a custom-built 2025 Nissan Frontier PRO-4X, embodies the spirit of outdoor recreation and responsible tailgating. Born from a collaboration with PowerNation TV’s “Music City Trucks,” this Nissan truck was unveiled to media and content creators in October before its grand public debut at SEMA. Enthusiasts can delve into the truck’s creation through a three-part series on the PowerNation channel. The foundation of this impressive build lies in genuine NISMO Off Road accessories, including a performance lift kit and suspension system, a sturdy bed rack, practical cargo cases, powerful off-road lighting, and durable 17-inch beadlock capable wheels. Going beyond mere off-road enhancements, Project Trailgater transforms the Nissan Frontier into a mobile outdoor entertainment hub. It’s equipped with dual 43-inch weatherproof TVs for game-day viewing or movie nights under the stars, efficient powered coolers to keep refreshments chilled, a built-in grille for campsite cooking, and even a portable kitchen sink for ultimate convenience. This Nissan truck is designed to bring all the comforts and fun of tailgating to the most scenic outdoor locations.
Frontier TARMAC Concept: A Track-Inspired Nissan Muscle Truck
Channeling the raw energy of classic sport and muscle trucks, the Frontier TARMAC concept is a unique street-focused Nissan truck that commands attention. This collaboration between Nissan Motorsports, Nissan Design America, and Forsberg Racing resulted in a vehicle that’s both visually striking and performance-driven. The TARMAC concept immediately grabs attention with its vibrant Afterburn Orange paint, a fresh color for 2025, dramatically enhanced by carbon fiber accents. The extensive use of carbon fiber is evident in the aggressive widebody kit, vented hood, roof cap, rear spoiler, custom wheels, and aerodynamic elements, creating a visually stunning and lightweight aesthetic. Under the hood, this Nissan Frontier truck boasts a significant power increase, thanks to a Roots-style supercharger, a prototype NISMO cold air intake system, and a bespoke NISMO exhaust system augmenting the standard 3.8-liter V6 engine. This combination pushes the truck’s output to over 400 horsepower at the wheels, delivering exhilarating performance. To manage this enhanced power, the TARMAC concept features a high-performance big brake kit. This includes custom 15-inch floating two-piece rotors and mounts, utilizing the formidable brake calipers borrowed from the Nissan Z NISMO, ensuring exceptional stopping power. Transferring all this power to the road are carbon-barreled NISMO TARMAC 20-inch wheels wrapped in high-performance Yokohama Advan tires, coupled with a prototype NISMO high-performance suspension kit featuring adjustable coilovers for precise handling and a lowered stance. This Nissan truck redefines the Frontier as a street performance machine.
Kicks Beach Patrol Concept: Expanding the Adventure Horizon
Drawing inspiration from beach rescue vehicles, the Kicks Beach Patrol concept amplifies the adventurous nature of the all-new 2025 Nissan Kicks. The Kicks, now offering Intelligent All-Wheel Drive for the first time and boasting best-in-class standard ground clearance, is inherently capable for explorations beyond typical paved roads. The Beach Patrol concept enhances this inherent capability with a custom suspension lift, providing even greater clearance for tackling varied terrains. It rides on 18-inch NISMO Off Road Ascend wheels fitted with robust Yokohama GEOLANDAR off-road tires, ensuring confident traction on sand and other challenging surfaces. Equipped for extended days in the sun and surf, this concept includes practical additions like a shower kit for rinsing off after beach activities and coolers to keep refreshments cold, making it a versatile companion for beachgoers and outdoor enthusiasts. While based on the Kicks crossover, the rugged accessories and adventurous spirit resonate with the broader appeal of Nissan’s truck and SUV lineup, showcasing the brand’s dedication to outdoor lifestyles.
Kicks Urban Shadow Concept: Tuner Style for City Streets
The Kicks Urban Shadow concept takes a different stylistic direction, drawing inspiration from tuner culture to create a vehicle optimized for on-road excitement and urban style. This concept highlights the customization potential of the Kicks for drivers looking to personalize their ride and showcases prototype NISMO parts designed for street performance. Key upgrades include 18-inch NISMO LM-RS6 wheels that enhance the vehicle’s sporty stance, a custom coilover suspension that lowers the ride height for improved handling and a more aggressive look, and a NISMO cat-back exhaust system that adds a performance sound note. While not a truck, the Urban Shadow concept shares the spirit of customization and performance enhancement often seen in truck modifications, demonstrating the breadth of Nissan’s accessory and performance parts offerings.
Nissan Z Legend Accessory Package: A Nod to Heritage
Evoking the nostalgic aesthetic of the limited-edition 2024 Z Heritage Edition, the Nissan Z Legend accessory package concept is a clear tribute to the iconic history of the Nissan Z car. This Legend package provides Z owners with components to create a vintage-inspired look, including retro-style wheels, a carbon fiber rear spoiler for a touch of modern performance, bold over-fenders that enhance the car’s stance, and distinctive heritage decals. A subtle yet significant detail is an emblem on the C-pillar featuring seven gears, a symbolic nod to the seven generations of the Nissan Z, celebrating its rich lineage. While focused on the Z car, this accessory package highlights Nissan’s broader design heritage and its commitment to offering enthusiasts ways to personalize their vehicles across the entire Nissan range.
Nissan’s presence at the 2024 SEMA show underscored the brand’s dedication to innovation, performance, and personalization. The spotlight on Nissan trucks, particularly the Frontier, through the Trailgater and TARMAC concepts, highlighted the rugged capability and customization potential inherent in Nissan’s truck DNA. These concepts, alongside the creatively modified Kicks crossovers and the heritage-inspired Z Legend package, collectively presented a compelling vision of how Nissan vehicles can be transformed to reflect individual passions and lifestyles. For those seeking to explore the world of Nissan vehicles and accessories, further information is available at nissanusa.com. Stay connected with Nissan through their social media channels on Facebook, Instagram, X (Twitter), LinkedIn, and YouTube for the latest updates and inspiring content.
