Hanover, Massachusetts is about to become home to a unique fitness experience that’s generating buzz: Pickup USA Fitness. Set to open its doors in mid-May at 285 Circuit St., this isn’t your typical gym. Pickup USA Fitness is a basketball-centric fitness club that’s innovating how people engage with pickup basketball games. For those seeking a structured, efficient, and referee-officiated pickup game experience, this franchise is bringing something entirely new to the region. According to owner Jay Medeiros, a Hanover resident himself, “There’s really nothing like this around here.”
What Makes Pickup USA Fitness Different?
The core concept revolves around fast-paced, 10-minute pickup basketball games. Out of the 14,000 square-foot facility, a significant 10,000 square feet is dedicated to basketball. This includes a full-sized court, a junior full court, and a half court ideal for individual training and warm-ups.
Fast-paced pickup basketball game in a Pickup USA Fitness gym, highlighting the energetic environment and court setup for quick 10-minute games, a unique fitness experience in the USA
Upon entering, members join a digital queue at the front desk to jump into the next available game. Games are 5-on-5 on the full court, officiated by two referees, ensuring fair play and a smooth experience. The winning team stays on, while the losing team re-enters the queue, creating a dynamic and continuous flow of games. With games lasting just 10 minutes, wait times are minimal, promising an action-packed workout session. Medeiros emphasizes, “It’s game, after game, after game,” highlighting the gym’s slogan, “A Better Way to Play,” by removing common pickup basketball frustrations like self-officiating and lengthy disputes.
Membership and Access Details
Pickup USA Fitness offers a straightforward ‘All-Access’ membership for $49.99 per month. This membership grants access to everything the facility has to offer: the basketball courts for the unique pickup game format, a weight room, and cardio equipment. Pre-sale memberships are expected to become available in early May, with potential limited-time offers to celebrate the grand opening.
More Than Just Pickup Games
While the 10-minute pickup games are the centerpiece, Pickup USA Fitness provides additional features. Members can reserve court time for open gym sessions or personal training. A ‘Dr. Dish’ self-rebounding machine is also available for those focused on honing their shooting skills. Medeiros points out the dedicated basketball focus: “Here, basically, it’s (basketball) every single day.” This contrasts with typical gyms where basketball courts often serve multiple purposes. He also promises a pristine environment, stating, “This is going to be the cleanest gym you’ll be in,” and envisions a space where “sneakers squeak on the floor” are the sounds of a vibrant, basketball-focused community.
The Visionary Behind Pickup USA Fitness Hanover
Jay Medeiros, the owner of this Hanover Pickup USA Fitness location, is a South Shore resident of over 25 years and a Hanover resident for the last six. A lifelong basketball enthusiast with experience coaching youth travel and AAU teams, Medeiros discovered the Pickup USA Fitness franchise while researching youth basketball training methods. He signed the franchise agreement in October 2022, driven by a desire to create a dedicated space for basketball players. “I always wanted to have some sort of a place for people to play or train,” Medeiros explains. His vision is now becoming a reality, bringing a novel approach to pickup basketball and fitness to Massachusetts.
Pickup USA Fitness in Hanover is poised to offer a fresh and engaging way for basketball enthusiasts of all levels to play, train, and connect. For anyone seeking a structured, fast-paced, and fun pickup basketball experience in the USA, this new facility warrants attention when it opens in May.
