Toyota is gearing up to enter the compact pickup truck segment with a new model slated for release in Brazil and other markets by 2027. This exciting development reportedly draws heavily from the forward-thinking design of the Toyota Epu concept vehicle, signaling a fresh direction for Toyota in the truck market. The production version is expected to utilize an enhanced TNGA platform and will likely feature a hybrid powertrain, with the possibility of an all-wheel-drive configuration to appeal to a broad range of drivers.
Dealers in Brazil were recently privy to Toyota’s strategic plans for the region, revealing the upcoming compact pickup as a key component. Sources present at these meetings indicated that the truck, anticipated to launch in 2027, will take significant design and technological cues from the Toyota EPU concept unveiled in 2023. The integration of a hybrid powertrain and the option for all-wheel-drive are expected to be central features, alongside a unibody construction that promises a blend of car-like comfort and truck-like utility.
Toyota EPU Concept design inspiration for new compact pickup
The debut of the all-electric Toyota EPU concept sparked considerable speculation regarding a potential hybrid production model. Toyota executives have openly acknowledged their interest in developing a competitor to the Ford Maverick, particularly for the US market. While discussions for the US market are still ongoing, it appears South America has become the initial launchpad for this project. The Brazilian market is set to be among the first to receive this new truck within the next couple of years, marking a significant expansion of Toyota’s presence in the region.
This new compact pickup is part of Toyota’s substantial $2.2 billion investment in South America, initially announced in March 2024, as reported by Motor1 Argentina. This investment is not solely for this new model; it also includes further advancements to the TNGA platform and the development of more powerful hybrid (HEV) and plug-in hybrid (PHEV) powertrains, including all-wheel-drive options. These upgrades are intended to enhance Toyota’s entire vehicle lineup in the region.
Beyond the compact pickup, Toyota has informed dealers of plans to incorporate the upgraded TNGA architecture and the advanced hybrid system into refreshed versions of the Corolla and Corolla Cross specifically tailored for the Brazilian market. The hybrid system is projected to be based on the 2.5-liter hybrid engine currently used in the Toyota RAV4, adapted to run on both gasoline and ethanol fuels, catering to the prevalent fuel options in Brazil.
Design Cues from the Toyota EPU Concept and Market Competition
The aesthetic design of this forthcoming truck is heavily influenced by the Toyota EPU concept, although adjustments will be necessary to accommodate the production vehicle’s platform. The Toyota EPU concept was notable for its dimensions, measuring 199.6 inches (5,070 mm) in length with a wheelbase of 131.8 inches (3,350 mm). It also showcased an innovative expandable rear bed, designed to maximize cargo space and versatility.
Positioned below the larger Toyota Hilux, this yet-to-be-named model will enter a competitive segment in South America. It will face established rivals like the Fiat Toro, Ram Rampage, Ford Maverick, and Chevrolet Montana. Toyota is not alone in recognizing the potential of the compact unibody pickup market in South America. Renault, Nissan, and Volkswagen have also announced their intentions to introduce similar models, indicating a growing trend in this vehicle category.
Toyota EPU Concept front view showcasing modern design
Potential for the US Market
The question remains whether Toyota will bring this electrified compact truck to the North American market. According to earlier statements from Toyota Motor North America CEO Ted Ogawa, the primary hurdle is achieving affordability for the US market. Furthermore, to be competitive in the US, manufacturing would likely need to occur within the United States or Canada to avoid the “chicken tax”—a significant 25% tariff on imported light-duty trucks in place since 1964.
The introduction of a Toyota EPU-inspired compact pickup could represent a significant new challenge and opportunity for Toyota. With their established expertise in hybrid technology, Toyota appears well-prepared to make a strong entry into this burgeoning market segment. The automotive world is keenly watching to see if this new truck, inspired by the Toyota EPU concept, will eventually make its way to North American shores.
Toyota EPU Concept rear bed and expandable cargo feature
