The redesigned 2014 Toyota Tundra full-size pickup truck hit the market with a focus on providing value and distinct choices for buyers. Announced in August 2013, the Toyota Tundra Price structure aimed to be competitive, holding steady on key models while adding more standard equipment. This article delves into the pricing strategy, trim levels, and features of the 2014 Tundra, providing a comprehensive overview for potential buyers.
The 2014 Tundra introduced a simplified five-grade strategy: the work-oriented SR, the volume-leading SR5, the well-equipped Limited, and the premium Platinum and all-new 1794 Edition. Available in Regular Cab, Double Cab, and CrewMax configurations, and with 4×2 and 4×4 options, the Tundra offered a broad range of choices. Toyota emphasized simplified ordering with each grade being well-appointed with standard features.
One of the key announcements was that the Manufacturer’s Suggested Retail Price (MSRP) for SR5 grades equipped with the 5.7-liter V8 engine would remain unchanged from the 2013 models. This was coupled with an increase in standard equipment value estimated at $650. Furthermore, Toyota reduced the MSRP on Limited CrewMax 4×4 models by $2,000 compared to their 2013 counterparts (with 4×2 models seeing a $1,990 reduction). The premium Platinum and 1794 Edition grades also saw an MSRP reduction of $850 from the equivalent 2013 models. Notably, the Platinum and 1794 Edition shared the same MSRP, allowing buyers to choose based on their preferred style and features without price being a differentiator.
The base MSRP for the 2014 Tundra started at $25,920 for the SR grade 4×2 Regular Cab with a 4.0-liter V6 engine, reaching up to $47,320 for the Platinum and 1794 Edition CrewMax 4×4 grades equipped with the powerful 5.7-liter V8. Overall, the MSRPs reflected an average decrease of $263, or 0.7 percent, when comparing the 2014 grade strategy to similarly equipped 2013 models.
2014 Tundra Trim Levels and Price Points
To understand the Toyota Tundra price structure fully, it’s essential to examine the different trim levels and their corresponding MSRPs. The 2014 Tundra lineup offered a variety of grades to meet diverse needs and budgets.
Tundra SR: Starting Point for Value
The SR grade served as the entry point to the 2014 Tundra range. Designed as a hard-working truck, the SR trim offered essential features at a competitive Toyota Tundra price.
| Model | Grade | Cab | Engine | Trans | MSRP |
|---|---|---|---|---|---|
| 8204 | SR | Regular | 4.0L V6 | 4×2 | $25,920 |
| 8228 | SR | Regular | 5.7L V8 | 4×2 | $28,465 |
| 8327 | SR | Regular | 5.7L V8 FFV | 4×4 | $31,515 |
| 8328 | SR | Regular | 5.7L V8 | 4×4 | $31,515 |
| 8215 | SR | Double | 4.0L V6 | 4×2 | $26,810 |
| 8239 | SR | Double | 4.6L V8 | 4×2 | $27,855 |
| 8339 | SR | Double | 4.6L V8 | 4×4 | $30,905 |
| 8242 | SR | Double | 5.7L V8 | 4×2 | $29,355 |
| 8245 | SR | Double | 5.7L V8 | 4×2 | $29,685 |
| 8332 | SR | Double | 5.7L V8 FFV | 4×4 | $32,405 |
| 8335 | SR | Double | 5.7L V8 FFV | 4×4 | $32,735 |
| 8342 | SR | Double | 5.7L V8 | 4×4 | $32,405 |
| 8345 | SR | Double | 5.7L V8 | 4×4 | $32,735 |
Even at the base level, the 2014 Tundra SR was equipped with a range of standard convenience features. Notably, it included a standard back-up camera (displayed on the audio screen) and Bluetooth® hands-free phone and audio streaming – features that set it apart in the full-size pickup segment. Other standard features across all SR models included a windshield wiper de-icer, front and rear mudguards, power windows and door locks, and heated power outside mirrors. Air conditioning was also standard on SR and SR5 grades.
Image: Front view of a 2014 Toyota Tundra SR grade, showcasing its redesigned grille and headlights.
Tundra SR5: The Volume Leader
The SR5 grade was positioned as the volume-leading model, balancing features and Toyota Tundra price for a broad appeal. It built upon the SR grade with additional features and options.
| Model | Grade | Cab | Engine | Trans | MSRP |
|---|---|---|---|---|---|
| 8240 | SR5 | Double | 4.6L V8 | 4×2 | $29,465 |
| 8340 | SR5 | Double | 4.6L V8 | 4×4 | $32,515 |
| 8241 | SR5 | Double | 5.7L V8 | 4×2 | $30,965 |
| 8246 | SR5 | Double | 5.7L V8 | 4×2 | $31,295 |
| 8331 | SR5 | Double | 5.7L V8 FFV | 4×4 | $34,015 |
| 8336 | SR5 | Double | 5.7L V8 FFV | 4×4 | $34,345 |
| 8341 | SR5 | Double | 5.7L V8 | 4×4 | $34,015 |
| 8346 | SR5 | Double | 5.7L V8 | 4×4 | $34,345 |
| 8259 | SR5 | CrewMax | 4.6L V8 | 4×2 | $31,825 |
| 8359 | SR5 | CrewMax | 4.6L V8 | 4×4 | $34,875 |
| 8261 | SR5 | CrewMax | 5.7L V8 | 4×2 | $33,325 |
| 8361 | SR5 | CrewMax | 5.7L V8 | 4×4 | $36,375 |
| 8363 | SR5 | CrewMax | 5.7L V8 FFV | 4×4 | $36,375 |
The SR5 interior adopted a “professional gear” theme, featuring distinct driver and passenger zones, metallic accents, and durable, contrasting fabric. Premium surface treatments were utilized to enhance the interior’s quality and longevity. Like the SR, air conditioning remained a standard feature.
Tundra Limited: Enhanced Comfort and Features
Moving up the trim ladder, the Limited grade offered enhanced comfort, convenience, and a more premium feel, reflected in its Toyota Tundra price.
| Model | Grade | Cab | Engine | Trans | MSRP |
|---|---|---|---|---|---|
| 8252 | Limited | Double | 5.7L V8 | 4×2 | $36,940 |
| 8352 | Limited | Double | 5.7L V8 | 4×4 | $39,990 |
| 8354 | Limited | Double | 5.7L V8 FFV | 4×4 | $39,990 |
| 8272 | Limited | CrewMax | 5.7L V8 | 4×2 | $38,845 |
| 8372 | Limited | CrewMax | 5.7L V8 | 4×4 | $41,895 |
| 8374 | Limited | CrewMax | 5.7L V8 FFV | 4×4 | $41,895 |
The Limited trim presented an “active premium” image with leather-trimmed seats, a 10-way power driver’s seat, chrome accents, and 20-inch alloy wheels. It also included a deck rail system and Entune Premium Audio with Navigation and App Suite. Standard dual-zone automatic air conditioning provided personalized comfort for the driver and front passenger.
Tundra Platinum and 1794 Edition: Premium Choices
At the top of the 2014 Tundra lineup were the Platinum and 1794 Edition grades. These premium trims shared the same Toyota Tundra price but catered to different stylistic preferences.
| Model | Grade | Cab | Engine | Trans | MSRP |
|---|---|---|---|---|---|
| 8275 | Platinum | CrewMax | 5.7L V8 | 4×2 | $44,270 |
| 8375 | Platinum | CrewMax | 5.7L V8 | 4×4 | $47,320 |
| 8377 | Platinum | CrewMax | 5.7L V8 FFV | 4×4 | $47,320 |
| 8276 | 1794 Edition | CrewMax | 5.7L V8 | 4×2 | $44,270 |
| 8376 | 1794 Edition | CrewMax | 5.7L V8 | 4×4 | $47,320 |
| 8378 | 1794 Edition | CrewMax | 5.7L V8 FFV | 4×4 | $47,320 |
The Platinum grade was designed for personal use truckers, featuring perforated, diamond-pleated premium leather seats, and chrome accents for an upscale, urban feel. It included a 12-way power driver’s seat with memory, a 6-way power passenger’s seat (both heated and ventilated), a power moonroof, and Entune Premium JBL Audio with Navigation and App Suite.
Image: Interior of a 2014 Toyota Tundra Platinum grade, highlighting the premium leather seats and spacious cabin.
The 1794 Edition, on the other hand, embraced a western lifestyle theme. It featured exclusive brown premium leather-trimmed seating with embossed leather and ultra-suede accents. Matching soft-touch materials extended throughout the cabin, creating a distinctive and luxurious environment.
Standard Features and Value Proposition
Beyond the trim-specific features, the 2014 Toyota Tundra offered a compelling value proposition with a range of standard features across all grades. As mentioned, it was the only full-size pickup in its class to include a standard back-up camera and Bluetooth connectivity on all models. Additional standard features included:
- Windshield wiper de-icer
- Front and rear mudguards
- Power windows and door locks
- Heated, power outside mirrors
- Tow Hitch (on 5.7-liter V8 models)
- Toyota Star Safety System™ (including VSC, TRAC, ABS, EBD, BA, SST)
- Manual headlamp leveling
- Trailer sway control
- Tire pressure monitoring system
Platinum and 1794 Edition trims further benefited from standard LED Daytime Running Lights. Select models (Limited CrewMax, Platinum, and 1794 Edition) also offered an available Blind Spot Monitor with Rear Cross Traffic Alert, a notable safety feature in the segment.
Engine Options and Performance
The 2014 Tundra continued to offer three engine choices, each designed to deliver capable performance.
- 5.7-liter DOHC i-Force V8: The flagship engine, producing 381 horsepower and 401 lb-ft of torque. Available in gasoline and Flex Fuel variants.
- 4.6-liter DOHC i-Force V8: Offering 310 horsepower and 327 lb-ft of torque.
- 4.0-liter DOHC V6: Standard on SR Regular and Double Cab models, delivering 270 horsepower and 278 lb-ft of torque.
Toyota also implemented enhancements to the 2014 Tundra’s suspension, retuning shock-absorber valving to improve ride quality, particularly on rough surfaces.
Conclusion: Competitive Pricing and Feature-Rich Lineup
The 2014 Toyota Tundra aimed to solidify its position in the full-size pickup market by offering competitive Toyota Tundra price points, increased standard features, and distinct trim levels to cater to a wide range of buyers. From the value-oriented SR to the luxurious Platinum and 1794 Edition, the Tundra provided a variety of choices while emphasizing value and essential features across the lineup. The unchanged pricing for popular SR5 models with added equipment, along with price reductions on higher trims, underscored Toyota’s commitment to offering a compelling package in the competitive full-size truck segment. For those seeking a capable, feature-rich, and value-driven pickup, the 2014 Toyota Tundra presented a strong contender.
