Volkswagen has officially announced the arrival of the Tayron, a brand-new SUV designed to fit perfectly between the popular Tiguan and the luxurious Touareg. This addition to the Volkswagen Suv family aims to cater to a growing market segment, offering a blend of practicality, comfort, and advanced technology that Volkswagen is known for.
According to Thomas Schäfer, CEO of Volkswagen Passenger Cars, the Tayron embodies the core Volkswagen values. He emphasizes the vehicle’s quality in every detail, its comfort and practicality for daily use, and the diverse range of available drive systems. Schäfer believes the Tayron will resonate strongly with customers and establish itself as a significant model in the Volkswagen lineup.
Martin Sander, Volkswagen’s Board Member for Sales and Marketing, highlights the Tayron’s versatility and technological advancements. With the option for up to seven seats, a premium interior, ample storage, and innovative powertrains, the Tayron is positioned as an ideal SUV for both families and those seeking adventure. Sander also points out the Tayron’s commitment to efficiency, demonstrating that practicality and environmental consciousness can go hand-in-hand to deliver a superior driving experience.
Kai Grünitz, responsible for Development on the Volkswagen Brand Board of Management, explains that the Tayron benefits from the MQB evo platform, similar to the Tiguan and Passat. This platform allows for the integration of advanced technology, including next-generation plug-in hybrid drives boasting an electric range exceeding 100 kilometers. Furthermore, the Tayron promises a high-quality interior, an intuitive infotainment system, and the latest driver assistance systems, including voice control enhanced with ChatGPT, bringing cutting-edge AI into the Volkswagen SUV experience.
The Volkswagen Tayron is poised to be a compelling option for those seeking a spacious and technologically advanced SUV. By strategically positioning itself between the Tiguan and Touareg, the Tayron expands Volkswagen’s reach in the competitive SUV market, offering a balanced combination of features and capabilities to meet a wide range of customer needs and preferences within the Volkswagen SUV range.
