Volvo, a brand synonymous with safety and innovation, has expanded its horizons with the introduction of the all-new, fully electric EM90. This premium MPV, or multi-purpose vehicle, marks Volvo’s entry into a new segment, showcasing not only their commitment to electric mobility but also their ability to cater to diverse customer needs. The Volvo EM90 is more than just a car; it’s envisioned as a comfortable and versatile space, a “living room on the move,” designed for modern families and professionals alike. This new Volvo Van aims to broaden the brand’s appeal and meet the growing demand for premium, spacious, and electric vehicles.
The EM90 highlights Volvo’s strong capabilities in innovation and responsiveness to specific market trends. The MPV segment has witnessed a surge in popularity, particularly in Asian markets. Recognizing this growing demand, Volvo is strategically launching the EM90 first in China, the world’s largest and most dynamic automotive market. This move underscores Volvo’s global vision and its commitment to addressing regional market demands with tailored, cutting-edge vehicles.
Following the successful launch of the EX30, Volvo’s award-winning fully electric small SUV, the EM90 represents the second significant expansion of their model range in a short period. Both the EX30 and the EM90 are crucial in Volvo’s strategy to attract new customer segments, expand their global market presence, and achieve profitable growth in the rapidly evolving automotive landscape. These models are pivotal in Volvo’s journey towards becoming a leader in sustainable mobility.
The introduction of the EM90 Volvo van further solidifies Volvo’s dedication to becoming a fully electric car manufacturer by 2030. Volvo is committed to rolling out a comprehensive family of new, fully electric vehicles in the coming years. These future models will embody the core values customers expect from Volvo – safety, quality, and sustainability – all while delivering zero tailpipe emissions. This commitment extends beyond just vehicle production, encompassing Volvo’s broader sustainability goals and its ambition to lead the industry in eco-conscious practices.
Jim Rowan, chief executive at Volvo Cars, emphasizes the significance of this new model: “With the EM90, we’re taking Volvo Cars’ heritage and leadership in safety into the exciting new electric MPV segment. It allows us to tap new market demand we’ve not explored before and broadens the appeal of the Volvo brand to more people.” This statement encapsulates Volvo’s strategic vision for the EM90 as a vehicle that leverages their core strengths to venture into new market territories.
A Legacy of Versatile Volvo Vans
While the MPV segment may be a new venture for Volvo in name, the underlying concept of versatility is deeply rooted in the brand’s history. Decades before the formal inception of the MPV category, Volvo pioneered the idea of adaptable vehicles with models like the Volvo Duett from 1953. This iconic vehicle was specifically engineered to be both versatile and spacious, embodying the very essence of what modern MPVs aim to offer.
Celebrating its 70th anniversary, the Duett remains a highly sought-after Volvo classic among collectors and enthusiasts. Its popularity spanned across families and business owners in Scandinavia and the United States, demonstrating its broad appeal and practical design. The Duett’s legacy extends beyond its own success; it served as a major inspiration for Volvo’s renowned range of estates that followed. Moreover, the spirit of the Duett played a significant role in influencing the designers who embarked on creating the EM90 Volvo van.
The Volvo Duett was designed to cater to a wide spectrum of needs. Whether it was serving as a reliable company car for business purposes or a spacious family vehicle capable of transforming into a sleeping space for camping trips, the Duett offered variants for diverse scenarios. Its very name, meaning “two cars in one”, perfectly captured its dual-purpose nature and its ability to seamlessly blend functionality and versatility.
Further details about the features and capabilities of the EM90 can be explored in this blog post, offering a deeper dive into what makes this Volvo van a unique offering.
The Volvo EM90 Van: An Important Addition to the Electric Lineup
The EM90 represents a significant addition to Volvo’s expanding portfolio of fully electric vehicles. It is poised to strengthen Volvo’s position as one of the fastest-growing brands in the premium electric vehicle sector. While the premium MPV market in China is currently niche, it holds considerable importance and growth potential. Echoing the dual-purpose ethos of the Duett, the EM90 premium MPV is designed to serve a dual role for its customers.
Beyond being an ideal vehicle for family excursions, the Volvo EM90 van seamlessly transforms into an executive business transport. It offers a supremely comfortable and sophisticated interior environment conducive to meetings and business engagements on the move. For customers seeking a vehicle that prioritizes safety, spaciousness, versatility, and a premium experience, the EM90 emerges as an exciting and compelling new option.
The Volvo EM90 is initially launching in China and is currently available for pre-order to customers in the Chinese market. This strategic launch is a testament to Volvo’s focus on key markets and its commitment to delivering vehicles that resonate with regional preferences and demands.
For an engaging visual introduction to the new EM90, you can watch the grand opening event featuring Volvo’s chief executive Jim Rowan here.
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Volvo Cars in 2022
In 2022, Volvo Car Group reported a robust operating profit of SEK 22.3 billion. The company’s revenue for the year reached SEK 330.1 billion, with global sales totaling 615,121 cars.
About Volvo Car Group
Founded in 1927, Volvo Cars has grown into one of the world’s most recognized and respected automotive brands, selling vehicles to customers in over 100 countries. Volvo Cars is publicly listed on the Nasdaq Stockholm exchange under the ticker “VOLCAR B”.
Volvo Cars is dedicated to providing customers with the Freedom to Move in a personal, sustainable, and safe manner. This vision is reflected in their ambition to become a fully electric car maker by 2030 and their commitment to continuously reducing their carbon footprint, aiming to be a climate-neutral company by 2040.
As of December 2022, Volvo Cars employed approximately 43,200 full-time individuals. The company’s headquarters, along with its product development, marketing, and administration divisions, are primarily located in Gothenburg, Sweden. Volvo Cars operates production plants in Gothenburg, Ghent (Belgium), South Carolina (USA), and Chengdu, Daqing, and Taizhou (China). Additionally, Volvo Cars has R&D and design centers in Gothenburg and Shanghai (China), underscoring its global footprint and commitment to innovation.
For further information, please contact:
Volvo Cars Media Relations
+46 31-59 65 25
Volvo Cars Investor Relations
+46 31-793 94 00
Product blog post: A space for living on the move: here’s the fully electric Volvo EM90 premium MPV
